Are these descriptions accurate and fair? I’m trying to state the mission (or as I call it Narrative) in as few words as possible. The top are stocks I own, bottom ones I’ve sold or passed on. I’m sure many here have done the same. Obviously I’m exploring the relationship between simple narratives and success of our stocks. If I have cheated to make top seem simpler and bottom more complex due to my pro simplicity bias, please correct me. And I’m sure there are tons of simple stories that stunk up the house but curious if there is an example of a complex narrative that killed it. Thx.
Alteryx sells software to analyze big data
CrowdStrike sells software to protect networks
Coupa sells software to manage spending
DataDog sells software to monitor network performance
Netflix sells software to watch movies/TV and develops programs for the service
Mercado Libre sells software to enable e-commerce and payments
Okta sells software to verify identities
Shopify sells software and education to enable e-commerce
Stitch Fix sells clothing*
The Trade Desk sells software to buy ads
Zoom sells a video conferencing app
Roku sells hardware and software to watch tv on and ads into the software
Square sells hardware and software to facilitate payments and fund small businesses
Arista sells hardware and software to run computer data centers
Of note, reading their site seemed much more complicated than Data Dog.
ElasticSearch sells software to search through and analyze data.
The site reads, “Elasticsearch is a distributed, RESTful search and analytics engine capable of addressing a growing number of use cases."
Nutanix (from their site) “helps ensure business continuity for remote workers with End User Computing solutions.” So, it powers the cloud so all software can work smoothly no matter where people are working from?
If these descriptions are fair the evidence speaks for itself.