SKX Diversification.....

… into dolls and digital media content!

MANHATTAN BEACH, Calif., Jul 20, 2015 (BUSINESS WIRE) – SKECHERS USA, Inc. SKX, +0.23% today announced that it has partnered with leading U.S. toymaker JAKKS Pacific, Inc. JAKK, +0.45% to launch a new line of dolls based on SKECHERS’ popular Twinkle Toes character. The initial launch includes four unique dolls that stand 6.5-inches in height dressed in colorful, fashion-forward outfits and light-up SKECHERS Twinkle Toes shoes that complement their bright personalities.

I think this illustrates the strength of the Skechers brand.