…We are seeing this kind of shift across all major performance categories. The sneaker business is in a retro-style cycle right now, where low-tech and no-tech shoes are in vogue. If we layer retro running over performance and lifestyle, performance comprises an even smaller share of the total running business.
On the plus side, brands and retailers are not tied to specific technologies or sports activities; the playing field is wide open. In addition, every brand should be able to participate in this trend, as long as they are unafraid of the word “fashion.” Every sneaker retailer should also be able to participate, by adding non-performance styles to the mix.
However, there is potential danger here as well. Brands that do not have a sneaker heritage can now make sneakers, which opens the door to a greater number of non-technical brands creating fun fashion sneakers…
So get off your keister SKX