Osborne effect is another term that has recently entered media vernacular.
It describes the tendency of customers to NOT buy the current offering cause the provider pre-announced a better offer in the near future.
This is particularly obvious in fast changing technology.
Tesla is being both ridiculed and lauded for the way “refresh” options are handled and “announced” WRT vehicle production, and the potential for an Osborne Effect as current orders are canceled when customers choose to wait for the promised “better battery, better pricing, better price decrease, or EV rebate, etc”.
The Osborne effect is a social phenomenon of customers canceling or deferring orders for the current, soon-to-be-obsolete product as an unexpected drawback of a company’s announcing a future product prematurely. It is an example of cannibalization.
The term alludes to the Osborne Computer Corporation, whose second product did not become available until more than a year after it was announced. The company’s subsequent bankruptcy was widely blamed on reduced sales after the announcement.
A few years ago perhaps a handful of years ago now, MIT researchers developed a computer program to find better methods and materials for designing solar panels. Since then the slow down in Wright’s law for the panels has lifted.