second week of the new quarter, but there’s a catch.
Tesla’s incentives come in waves, which generally intensify at the end of each quarter, and then, there’s a short period without incentives at the beginning of each quarter.
That’s why I was surprised to see Tesla bring back its 0% financing this quarter in the US just a week after ending its subsidized financing program to help sales at the end of last quarter.
Tesla updated its website last night to add a new 0% APR offer on new Model Y and Model 3 orders in the US
Tesla appears to want to boost its FSD take-rate, which is believed to be quite low.
Tesla needs a very strong fourth quarter if it wants to be up in overall deliveries for the year so it makes sense to start early with the incentives, especially in the US.