According to Warren Buffett Coca Cola (KO) is the ultimate consumer staple but no stock is perfect all the time and Coke is a good example.
KO 40: http://invest.kleinnet.com/bmw1/stats40/KO.html
Two things happened to Coca Cola in 1981, Roberto C. Goizueta became the CEO and it was the start of a fantastic bull market that ran for 20 years. Buying KO after 1997 when Goizueta died was a very bad idea, it took almost 15 years to regain it’s all time high. Also, Goizueta success was not only because he ran a successful consumer staple but a large part was due to financial engineering he did, that could never be repeated by other CEOs (buying the independent bottlers or something).
Notice also the huge range of CAGR of the consumer staples mentioned in the previous post:
**Ticker CAGR Chart**
CL 12.3% [http://invest.kleinnet.com/bmw1/stats25/CL.html](http://invest.kleinnet.com/bmw1/stats25/CL.html)
CLX 19.9% [http://invest.kleinnet.com/bmw1/stats25/CLX.html](http://invest.kleinnet.com/bmw1/stats25/CLX.html)
KMB 9.1% [http://invest.kleinnet.com/bmw1/stats25/KMB.html](http://invest.kleinnet.com/bmw1/stats25/KMB.html)
MO 16.6% [http://invest.kleinnet.com/bmw1/stats25/MO.html](http://invest.kleinnet.com/bmw1/stats25/MO.html)
PG 9.3% [http://invest.kleinnet.com/bmw1/stats25/PG.html](http://invest.kleinnet.com/bmw1/stats25/PG.html)
There is a different kind of boring consumer staple related stock that most people haven’t even heard of, like Neogen Corporation (NEOG)
Neogen Corporation, together with its subsidiaries, develops, manufactures, and markets various products and services for food and animal safety worldwide. It operates through two segments, Food Safety and Animal Safety. The Food Safety segment offers diagnostic test kits and complementary products to detect dangerous and/or unintended substances in human food and animal feed, such as foodborne pathogens, spoilage organisms, natural toxins, food allergens, genetic modifications, ruminant by-products, meat speciation, drug and pesticide residues, and general sanitation concerns; and AccuPoint Advanced rapid sanitation test for adenosine triphosphate, a chemical found in living cells. This segment offers its products primarily to food and feed processors, meat and poultry processors, seafood processors, fruit and vegetable producers, grain producers and processors, and dairies; laboratories; producers of pharmaceuticals, cosmetics, veterinary vaccines, and nutraceutical products; and various regulatory agencies. The Animal Safety segment provides pharmaceuticals, rodenticides, disinfectants, vaccines, veterinary instruments, topicals, diagnostic products, and genetic testing services to the animal safety market. This segment?s drug detection immunoassay test kits are used for the detection of abused and therapeutic drugs in farm animals and racing animals; detection of drug residues in meat and meat products; and human forensic toxicology drug screening applications. Its products are also used to maintain sanitary conditions and limit the potential hazards of bacteria, fungi, and viruses. In addition, this segment offers various products for researchers to detect biologically active substances. The company sells its products directly, as well as through distributors and retail chains. Neogen Corporation was founded in 1981 and is headquartered in Lansing, Michigan.
NEOG 20: http://invest.kleinnet.com/bmw1/stats20/NEOG.html