Basically simply explain how we see a good company that isn’t yet profitable and it’s road to profitability
MusiCali, Financial Statements were created to allow owners to manage their business. Investors should know how to read and interpret them. All we need is the Big Picture and that is quite simple. Keeping things simple, we only need to look at two of them,
The Statement of Profit and Loss which shows how the business digests revenue. Very simply
**Concept Dollars Margin**
Revenue 1,000,000 100%
Less Cost of Revenue 700,000 70%
Gross Profit (or loss) 300,000 30% - Gross
Less Operating Expenses 200,000 20%
Operating Profit (or loss) 100,000 10% - Operating
Plus or (Minus) Other Stuff (20,000)
Net Profit (or loss) 80,000 8% - Net
Number of Shares Outstanding 2,000,000
Earnings per Share $0.25
One statement in isolation does not tell you much but if you look at a series of them it’s like looking at a movie, you see where they came from and where they are going. For me the most relevant questions are how much of the revenue gets converted into profit and whether cost and expenses are growing faster or slower than revenue. If you get this far, you already have a passing grade. This information is available in the SEC filings 10-Q (quarterly) and 10-K (annual).
Saul’s analysis of Westport was entirely based on the Statement of Profit and Loss, their costs and expenses were so high that they could never get to profitability. Go back and read his reasoning, it’s a look at a P&L statement and then a look at a series of them with a projection into the future.
The Balance Sheet is a snapshot of the business consisting of three parts
**Assets**
Current assets 2,000,000 - Cash or convertible into cash in one year or less
Fixed assets 8,000,000
Total Assets 10,000,000 - what the business owns
Less **Liabilities**
Current liabilities 3,000,000 - payable within one year
Long Term Liabilities 5,000,000
Total Liabilities 8,000,000 - what the business owes
**Capital** 2,000,000 - the net worth of the business
What to look for is if the assets are real or imaginary (Goodwill) and whether the liabilities are reasonable for the business or is it likely to go bust. Also look for a balance between current assets and current liabilities to asses whether the business will have the funds to pay for expenses. That’s it! There are certain other ratios that are interesting but not too important for investors, we just want to be sure the business will be around another day to do business.
If you master the above you are probably in the top ten or twenty percent of investors ranked by understanding of accounting. If you dig much deeper you are probably wasting your time, we are not running the business!
Denny Schlesinger