Bear I’ve been a Roku bull for some time, here’s some interesting numbers to demonstrate Roku’s market position and the reason why TV brands would want Roku and publishers want to be on ROKU.
43% of all gloabal CTV streaming is on Roku, and 25% of all streaming. FireTV #2 at 18%. Samsung at 1%
59% of US Programmatic OTT ads are delivered on a Roku. FireTV 19%.
Some numbers to get you started at least.
https://www.conviva.com/state-of-streaming/
https://www.adweek.com/programmatic/pixalate-ad-fraud-scheme…
Darth