Thank you for the clarification.
Reviewing all the info again I think you are justified in your critique. Consequently, there is still much ambiguity in interpretation of the reporting. Purposefully is my guess.
TTD doesn’t report this metric, but they take roughly a 20% fee on top of what the advertiser pays for the ad.
I’m sure take rates can vary by market, segment, geography and such, but that is the gist.
I look at their Gross Margins (which need to be calculated by the way) just to check that things are stable and their take rate isn’t tanking. Nothing to be worried about thus far.
A.J.
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