It didn’t take long for Influencers to sell out to corporate interests with even shallower marketing schemes. I hope most Gen Zers will realize joining a cult of personality can go mainstream when their underground guru sells out to the man who takes your youth culture and repackages it to sell you mindless shite under a new sensational name. This is where the Boomer generation went wrong in the 70s, believing their counter-culture would never be co-opted by big business. AM radio gave way to bland hermetically sealed pop music of FM with distinct genres which segregated listeners - unlike what AM radio gave us in the 50s and 60s.
FM Radio prepped Boomers into being good little mindless consumers of crap bands, stupid clothes, janky clothes and ticky tack homes with no soul appeal.
Wake up, Gen Zers who got stayed with someone telling you what to wear, what to drink, what will make you cool, and then who build a multi-million dollar business on hooking you to stay loyal to their blandness.
Dunkin’, the parent of Dunkin’ coffee shops and Baskin-Robbins ice cream stores, realized this in 2020 when it named a drink after Charli D’Amelio.
“It’s simply cold brew with caramel and milk,” Scott Murphy, the company’s president, said in an October 2020 earnings call about The Charli. “We took an existing product, renamed it after her and positioned it to appeal to a younger consumer.” Dunkin didn’t respond to a request for comment.