TTD Digital Strategy 4 Luxury Brands in China

The Trade Desk is just getting started in China and in general. China’s consumers tend to be more tech-oriented than U.S. consumers so it makes sense that luxury brands in China want to focus on their digital strategies. This is a trend I can only see gaining in popularity and TTD seems to be setting the standard.…

“A strong digital presence is absolutely essential for luxury brands to succeed in China. Chinese shoppers are arguably even more tech-savvy and digital than their western counterparts, and western brands urgently need to tailor their marketing strategies accordingly. With so many distinct subgroups featuring large differences in consumer behavior, micro-targeting through programmatic advertising lends itself particularly well to the Chinese market. For luxury brands, the right message to the right consumers is the way to win the China marketing game.”