Of the $33B total, $2.35B went through the Trade Desk Platform. This gives TTD around 7% of that market. Taking your assumptions of 40% TTD spend growth and 20% market growth. The market would be $39.6B and TTD would have spend of $3.3B or 8.5%.
I don’t see where you got your $33 Billion and $2.35 Billion through TTD platform.
But you are saying that since TTD has an approx $500 million revenue run rate that it gets 21% of the advertising dollars on it’s platform?
There are quite a few competitors as listed on its 10K:
The Trade Desk faces competition from large enterprises such as Google (NASDAQ:GOOG) (NASDAQ:GOOGL) (DoubleClick Ad Exchange) and Amazon (NASDAQ:AMZN), as well as smaller companies that offer ad buying technology. These include Microsoft (NASDAQ:MSFT) Media Network, Marketplace by Adtech, OpenX, AppNexus, AdMob, NativeX, AirPush, and others.
A list here:
Also of interest from the web site you linked:
Amazon more than doubled its ad revenue to roughly $6 billion in 2018, Magna said. Amazon has been rapidly increasing its offerings to marketers, empowered by its data on consumers’ shopping habits and its direct role in actual sales.
U.S. ad revenue growth will slow down more than previously expected in 2019, according to a new study out of Magna, a division of Interpublic Group.
Three top ad forecasters—GroupM, Magna Global and Zenith—are tempering expectations for ad spending next year and one predicts that digital spend might finally be slowing down.
GroupM, WPP’s media investment group, is downgrading its initial 2018 growth expectations from 4.5 percent to 4.3 percent in a report to be released this week. It’s also reducing its 2019 growth projections from 3.9 percent to 3.6 percent. The media agency company says this is due, in part, to stress in the auto category and continuing softness in the consumer packaged-goods category.
The IPG Mediabrands company also forecasts digital advertising growth will lose some momentum in 2019, growing only 13 percent as compared to 17 percent in 2018. But that might be due to saturation: Digital media sales are forecast to represent nearly half of global ad dollars next year, Magna says. “As far as we’re concerned, this symbolic milestone will be achieved in 2019 or 2020 at the latest,” says Létang.
Tough call for sure…we have great technology in numerous programmatic and overall digital advertising but all of them are still beholden to general economic conditions.