~60% of Docusign’s revenues accrue from integrated use with partners such as Salesforce, SAP, Oracle, Microsoft and the like. Docusign is integrated in a large part of the eCommerce apparatus in the United States and Canada. Hoping to make it so as well in Europe and Asia. That creates high switching costs, recurring revenues, and basically reflexive use of Docusign without even thinking about it.
That same integration makes the following from Docusign’s System of Agreement offering (just starting to really sell it next month/February) even more powerful:
With DocuSign, hundreds of prebuilt connectors can pull data from systems of record to pre-fill agreements, embed the DocuSign experience in other applications where employees already work, and trigger post-agreement actions, like billing, account activation, or payments.
With Docusign already built into the eCommerce infrastructure it seems the next easy sale is to integrate the remainder of the Systems of Agreement offering as all things being equal, one vendor is better than two, with one invoice, one service desk, easier and more natural integration, and growing an existing relationship rather than a new one.
Docusign can use its already created integrations to give it SoA product an advantage over competitors.
Shall see if it is so. I look at Docusign as an upcoming Adobe like company that becomes the standard of contractual agreements. Adobe competes in this market of course, but their market share is 1/4 that of Docusign’s, and Adobe only competes with larger enterprises, whereas Docusign competes at all levels of the market.
Hypothetically, there is a lot to like about a Docusign investment from a business fundamental perspective.
Tinker