Thank you Rubenslash, I see it exactly the same way. I’m starting to think I’m bonkers over here being the only person to claim Zoom does not have a network effect.
Harley,
Sure seems to me as a non-techie that Zoom certainly has and benefits from a network effect
How?
And I don’t want to keep laboring this point, because I keep hearing over and over how Zoom has a network effect, and until now, was the only one who seemed to think that.
So I will give a hypothetical rollout of Zoom and maybe someone can explain how I am not getting it, OR, what I really am starting to think is the case, Zoom’s network effect is not going to be a main driver of sales, if it moves the needle at all.
Scenario: A company decides to adapt Zoom. So, all the employees download the Zoom app onto their computer, and even mobile phone. They start talking to one another on Zoom. Network Effect: They are all using the same app, Zoom. However this is a corporate wide adapted program so there is really no network effect anymore than everyone using Smartsheets or any other SaaS talked about on here.
Scenario 2: Bill from Acme inc. wants to have a Zoom discussion with Sally at Brand X to get some clerical accounting stuff straightened out. So, Bill sends a Zoom invite to Sally. Sally’s company uses Teams, so, she downloads the Zoom app to talk to Bill at Acme. Sally has the discussion, and goes on about her day. At no point does Sally, or Acme Corp become a paying customer of Zoom. Nor will they ever. Sally does have an app installed though! A free app, that Zoom will never be compensated for. But I think this is where people are claiming a “network effect” where one does not really exist. Not one that will lead to revenues at least.
So that’s my understanding of it. And that may be where people are talking about “network effect.” They are talking about needing to download an app to talk to a paying Zoom customer. That network effect does not generate revenue. It’s meaningless as far as I’m concerned. Sally and Acme corp are still Teams users at the end of the day and never gave (oor will give Zoom a dime, nor will they become paying customers).
Compare this to Visa, Match, etc., listed above, where, if you are going to use the product, you are going to pay. THAT is a meaningful network effect. Sending out free Zoom links and free Zoom software apps so paying customers can use their product is not a networking effect.
I realize I have said the same thing over now, but I still, continue to hear “Zoom has a network effect” without really explaining how. Either I’m missing something or it’s just a very weak network effect not worth mentioning. So I’ll stop here.