First, thanks for the great writeup!
I searched on Indeed and saw many, many companies looking to hire experienced Alteryx users. Currently, 765 different job postings mentioned Alteryx by name.
I find that a bit perplexing. The main value proposition for Alteryx is that it is “self-service.” You don’t need programmers or similar expertise to gain value. As they say about themselves (https://www.alteryx.com/ ):
We are a leader in the self-service data analytics movement with a platform that can discover, prep, and analyze all your data, then deploy and share analytics at scale for deeper insights faster than you ever thought possible.
Their web page for Designer (https://www.alteryx.com/products/alteryx-platform/alteryx-de… ) goes into more details:
For many analysts throughout marketing, sales, finance, or customer insight, the process involved in prepping, blending, and analyzing data is slow and painful. It requires many tools and people to gather, cleanse, and join data from different sources, then more tools to build and publish analytic models — and then even more effort to get those models and insights into the hands of business decision makers.
Alteryx Designer streamlines the process by delivering a repeatable workflow for self-service data analytics, leading to deeper insights in hours, not weeks. Alteryx Designer empowers data analysts by combining data preparation, data blending, and analytics – predictive, statistical, and spatial — using the same intuitive user interface.
So some of Alteryx’s value proposition is self-service, the other is that all the tools you need are right there.
Ironically, when I was pushing Alteryx for a big (for us) IoT project at my previous company, the response from the Data Scientists was along the lines of “Alteryx isn’t for Data Science professionals like us. Some departments use it, but we’d rather use more “expert” tools.” I took that as a snub and maybe even them being scared of what Alteryx enables, including not needing as much expertise as most other existing products.