There are certainly lessons to learn. Amazon, as you mention, only became almighty because of the profits of AWS. No one, perhaps not even Bezos, has that in mind until they purposefully or accidentally hit on becoming the first mover public cloud. It is a natural fit for Amazon but almost certainly not in mind when Amazon went public. The expanded business case, leveraging the infrastructure and expertise is an awesome fit however.
Cisco was routers but now switches are its largest revenue source (last I checked). Moving to switches was and is a completely natural extension f routers.
Microsoft was Office and DOS and those alone were not enough to propel them but practically everything Microsoft does is leverage Office or leverage original DOS now Windows.
What they all did was hyper grow their core and then found avenues to leverage their market dominance into adjacencies.
Amazon was the first big cloud. It’s whole business is cloud. Going from cloud merchant to cloud enabler a natural extension.
I think that is the type of optionality. Not conglomerates but using their dominant core business to leverage I to adjacencies.
OKTA is huge at this. Elastic has this as their business plan. Zscaler is hyper focused on two products at present, the newer is recent. Zscaler has many adjacencies it can move into. Twilio is doing this as they moved from their basic messaging to higher valued packaged services. Mongo…TEAM…
You get the drift. Taking your core and leveraging it into adjacencies.
Amazon’s next high margin adjacency is advertising enablement like TTD and Google do. Amazon’s world’s largest group of merchants is an enormous point of leverage here. Amazon prime was enabled only because of the mass of unprofitable retail businesses. They laughed but Bezos saw the power in owning the eyeballs of the masses and their merchants.
Amazon appears to be the ultimate optionality creator. Close running w Microsoft and how it leveraged and continues to leverage the dominance it creates on the desktop computer.
Google…you are correct, nothing has worked much beyond their core ad business. Seems autonomous driving with Waymo is their big hope. But that is not really an adjacency like their cloud titan business is.
Anyways leveraging your core business to move into and dominate adjacencies. That is the optionality that has created the giants of modern time and we see this w so many of the companies we follow now.
Look at Nvidia. They took the GPU and turned it into the engine of AI world wide! Little crypto currency hang over not withstanding.
Tinker