We use Chorus.AI and it is a great product; this is a smart acquisition for Zoom Info (at least from a product fit). I am surprised Salesforce didn’t buy Chorus (maybe they got outbid? unlikely) as it is a tool used by many sales reps and their managers to assess quality of sales interactions.
My sense is that ZoomInfo is trying to position themselves to get acquired by MSFT, Salesforce or Oracle.
tecmo
…
ZoomInfo CEO/founder Henry Schuck has a blog post on the Chorus.ai acquisition. Some excerpts:
It’s impossible to listen to every sales call, every support call, and every recruiting conversation. Nor is it possible to read every piece of correspondence — but Chorus does all of that. It’s impossible for any single person to process all of that content, capture and record every word spoken, listen for and flag hundreds or thousands of key moments where keywords or phrases are mentioned, bucket them into specific categories, and convert hours and hours of interactions into searchable metadata — but through advanced AI insights, Chorus does that, too. It’s also impossible for humans to analyze all of the behavioral cues and sentiment captured during a meeting to predict outcomes with any degree of consistency — but Chorus can.
Every piece of software that we build or acquire sits firmly on top of our world-class data foundation. Signals we generate come from all over: intent from research on the B2B web, executive changes, funding alerts, website chats, and emails, to name a few. And now, thanks to Chorus, signals will rise from voice and video phone calls. We capture signals, derive analytics, and trigger workflows, automation, and engagement through our application layer.
The buyer for Conversation Intelligence is nearly identical to the Sales Intelligence buyer we are targeting and have built strong relationships with today. Chorus is a horizontal solution with broad applicability across our customer base and in every industry. We are confident that we can accelerate its go-to-market motion by putting it in the hands of all of our sellers.
A sales rep will be able to use Chorus within ZoomInfo to identify all the “Video Calls” with “Positive Sentiment” that they had in the “Past Month” where follow-up was mentioned for “Next Month” and prioritize re-connecting with those prospects. Marrying ZoomInfo and Chorus, we will surface all of the contacts with whom there’s been an interaction—such as a meeting, a call, an email, or a chat session—and we will provide access to the interaction history, including call recordings, emails, and chat interactions, all in one place.
Reps will be able to click into and pull up actual video recordings and see information and statistics about calls right from ZoomInfo. You’ll see who was speaking and how much they participated. And you can easily drill into conversations or a particular transcript, make comments, or share a snippet of the conversation with a manager or colleague.
source:
https://blog.zoominfo.com/zoominfo-chorus/
Mike
Thanks for your take on what is on the CEO/Founder of ZoomInfo, Henry Schuck’s Blog! XMF Sandman
There is a lot of great info on what ZoomInfo has in mind when integrating ZoomInfo with Chorus.
These are answers to some of my initial questions, answered by Henry Schuck in his blog post linked in your post.
Research by Gartner shows that Conversation Intelligence is the sales tech solution category with the highest impact and highest satisfaction rates.
Chorus.ai is backed by industry leading transcription and AI-driven analytics with a robust patent portfolio. It is consistently ranked as one of the most-loved software products, and it was recently named the number one provider in Conversation Intelligence by Trust Radius.
At ZoomInfo, we look to acquire companies that have best-in-class go-to-market technology. We seek out companies that can be optimized by our data; wherewe can accelerate the sales and marketing motion; and that can be accretive in the short term. Chorus.ai checks all of these boxes.
I’m super impressed by what a great fit this acquisition appears to be. I’m hoping for the speed of integration that occurred when ZoomInfo purchased Engage Also Immediately Accretive!
Henry Schuck from Q1 2021, CC-
Engage Annual Contract Value doubled compared to Q4, 2020 and we’re seeing a 25% increase in user adoption of the core ZoomInfo platform when customers combine the use of ZoomInfo and Engage. We also see the benefits of this adoption within our retention and renewal numbers, where customers who are dual users of Engage and ZoomInfo have materially higher renewal and retention rates than those who are ZoomInfo only customers. This is one of the most exciting things about the Engage platform.
I like this company, 8% of my portfolio.
Jason
In my prior post on this thread, I quoted the CEO of ZoomInfo here:
Research by Gartner shows that Conversation Intelligence is the sales tech solution category with the highest impact and highest satisfaction rates.
Chorus.ai is backed by industry leading transcription and AI-driven analytics with a robust patent portfolio. It is consistently ranked as one of the most-loved software products, and it was recently named the number one provider in Conversation Intelligence by Trust Radius.
Today Nvidia announced they’ve improved the inference speed needed to perform Conversational AI-
In the past, companies had to reduce their model size, which resulted in significantly less accurate results. Now, with TensorRT 8, companies can double or triple their model size to achieve dramatic improvements in accuracy.
“AI models are growing exponentially more complex, and worldwide demand is surging for real-time applications that use AI. That makes it imperative for enterprises to deploy state-of-the-art inferencing solutions,” said Greg Estes, vice president of developer programs at NVIDIA. “The latest version of TensorRT introduces new capabilities that enable companies to deliver conversational AI applications to their customers with a level of quality and responsiveness that was never before possible.”
Does this have anything to do with ZoomInfo being up 4.5% today? I dunno. This announcement by Nvidia just a few days after ZoomInfo’s announcing their acquisition of Chorus.ai is timely.
Watching closely,
Jason