ZoomInfo CEO/founder Henry Schuck has a blog post on the Chorus.ai acquisition. Some excerpts:
It’s impossible to listen to every sales call, every support call, and every recruiting conversation. Nor is it possible to read every piece of correspondence — but Chorus does all of that. It’s impossible for any single person to process all of that content, capture and record every word spoken, listen for and flag hundreds or thousands of key moments where keywords or phrases are mentioned, bucket them into specific categories, and convert hours and hours of interactions into searchable metadata — but through advanced AI insights, Chorus does that, too. It’s also impossible for humans to analyze all of the behavioral cues and sentiment captured during a meeting to predict outcomes with any degree of consistency — but Chorus can.
Every piece of software that we build or acquire sits firmly on top of our world-class data foundation. Signals we generate come from all over: intent from research on the B2B web, executive changes, funding alerts, website chats, and emails, to name a few. And now, thanks to Chorus, signals will rise from voice and video phone calls. We capture signals, derive analytics, and trigger workflows, automation, and engagement through our application layer.
The buyer for Conversation Intelligence is nearly identical to the Sales Intelligence buyer we are targeting and have built strong relationships with today. Chorus is a horizontal solution with broad applicability across our customer base and in every industry. We are confident that we can accelerate its go-to-market motion by putting it in the hands of all of our sellers.
A sales rep will be able to use Chorus within ZoomInfo to identify all the “Video Calls” with “Positive Sentiment” that they had in the “Past Month” where follow-up was mentioned for “Next Month” and prioritize re-connecting with those prospects. Marrying ZoomInfo and Chorus, we will surface all of the contacts with whom there’s been an interaction—such as a meeting, a call, an email, or a chat session—and we will provide access to the interaction history, including call recordings, emails, and chat interactions, all in one place.
Reps will be able to click into and pull up actual video recordings and see information and statistics about calls right from ZoomInfo. You’ll see who was speaking and how much they participated. And you can easily drill into conversations or a particular transcript, make comments, or share a snippet of the conversation with a manager or colleague.