Hey Hyde,
You ever start watching a movie with your kids or grandkids and somewhere around 3/4 of the way through you realize they had gotten up and left to go play and you’re still watching the kids movie. That was me watching Despicable Me the other day.
The main character, Gru, has a rival villain named Vector. Because he has “direction and magnitude”.
Disruptions in technology are like vectors. They have direction and magnitude.
There have been a good many posts on Zoom’s technology. Some deep dives on it. The stuff works great and customers love it. I mean what about Oktas or Twilio, etc software makes it difficult to replicate. I don’t know exactly but it must be something. Rather than rehash the technology discussion ,because I have nothing new to add, I’ll just stick to explaining why I am saying they are disruptive.
Zoom’s Vector.
What is Zoom disrupting.
In my distant past one of the teams reporting to me was charged with building and operating a very high quality video conferencing networks for a public sector entity
Nope. That’s already been disrupted. Skype and Webex and others made it much easier than that to set up video communications. They were the next generation. Zoom is the new next generation. Zoom’s direction is to disrupt those platforms for sure. But I think Zoom’s aim is more than that. They are pointing their platform at all forms of communication. Video, voice, textual, physical presence, meetings, training, etc. Everything. If you want to communicate with someone for any use case, Zoom wants their platform to be considered in how to do it.
Magnitude.
How much better is Zoom than competitors and how successful are they at achieving the disruption?
The case has been made on how much better Zoom is. I think at this point you either agree or don’t. But Zoom is achieving remarkable success. No need to rehash the financials. They are superb all over. Growth machine.
And evidence is everywhere for this. Gartner peer reviews. 3000+ reviews with a nearly unheard of 4.7 rating.
The Okta State of Businesses report.
https://www.okta.com/sites/default/files/Okta_BW_2019v3.pdf
Zoom is the only app to be both fastest growing and most popular(by # of customers). On page 11 Okta labels them a “Best in Breed” app. And the chart is impressive. No other app has moved as much space since 2015 as Zoom. 2015 Zoom was in 3.6%. 2016 up to 7.9%. Then 15.4% in 2017. And last year Zoom was up to 23.7%. They are very rapidly expanding and look at all that white space still to fill.
More confirmation from the Google trends of Zoom rising in interest while competitors retreat or don’t even have enough to show up at all.
And then you have this Slack partnership with Zoom announcement that started this thread. Not an app integration, they already had that. And so do Skype, Webex, and BlueJeans. Of those Slack is entering a strategic partnership to expand integration with Zoom. Why? Zoom’s better I guess AND 10,000 Slack customers use the Zoom app each month. AND that expanded 3x from last year.
How’s that for a vector for Zoom?
What would be the vector for competitors?
Skype 4 Business? Webex? BlueJeans?
What’s their vector Victor? Where are they headed and with how much effect?
Darth