The business, as I understand it, is essentially data harvesting. It’s collecting data from mostly unwilling participants for use by third parties for sales and marketing. I see this as a spam enabler. The company even has an automated sales dialer feature which allows users to “build dialing lists” and “leave prerecorded emails”. That sounds a lot like robocalls…
Hi wheelzofsteel,
You may be correct and I may be wrong, but I think that you misunderstand the sophisticated process that this company does.
Forrester Wave rated ZoomInfo far and away the Leader in B2B Marketing Data Provider, especially in strongest strategy where there was no room to place it further. Here’s what Forrester wrote:
“In our 24-criterion evaluation of B2B marketing data providers, [Forrester] identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.”
“Since our evaluation of this market in 2018, ZoomInfo has transformed its business and continues to expand aggressively. DiscoverOrg bought ZoomInfo in 2019, taking on the acquired company’s brand, and has bolstered its capabilities with acquisitions such as EverString to extend the breadth of its company and contact data and Clickagy to add its proprietary source of behavioral/intent data.”
“ZoomInfo is a best fit for organizations looking for a comprehensive data solution with an expanding array of complementary applications built on a shared data foundation.”
Does that sound like a little robocall company to you? Automatic calls is just one optional feature in their comprehensive platform.
Here’s a link to see the Forrester Wave Leader Graph
https://www.zoominfo.com/resources/forrester-wave-b2b-market…
It’s not just Forrester that rates them like that:
“We continue to see broad-based momentum and positive feedback from customers and independent ratings firms as we invest in our product. For example, in G2’s Winter 2021 Grid Report released in December, ZoomInfo appeared on 37 Grids, our highest number ever, while also receiving 22 number one rankings (on those 37 grids), including new number one rankings in the Enterprise category for Account Data Management, and Lead Capture. This shows that not only are we building products that span a wide spectrum of go-to-market pain points, we are doing it with best-in-class products.”
Does that sound like a little robocall company to you?
Their CEO, Henry Schuck, made the list of 40 under 40 that is published by Fortune.
Does that sound like a little robocall company to you?
Their customers include companies like Marathon Oil, Toyota, Honeywell, Pitney Bowes, Stanley Black and Decker, SAP, etc
Does that sound like a little robocall company to you?
"In 2020, we shared a vision with our customers around being able to take a signal - a funding event, a new technology added to a company’s stack, a spending initiative in the works, or a spike in a relevant intent topic; and cross-reference that signal against an ideal customer profile - say - companies with more than 100 employees who use NetSuite and who are not current customers; and mapping that to their ideal prospect profiles; and then instantly activating a campaign targeting that audience. Our vision is a fully automated go-to-market motion from signal to action.
This capability is more than sales automation or marketing automation - it is true go-to-market automation - and is now fully available with our Workflows suite. Today, the Workflows suite which is available within our Elite package, includes a re-imagined interface that turns natural language statements into go-to-market workflows that integrate with a broad range of CRM, sales automation, marketing automation, and advertising platforms. We’ve also added contextual access to create workflows throughout the ZoomInfo platform and the ability to enable every user with this automation capability."
Just read that through!
Does that sound like a little robocall company? Or a company way ahead in moving towards a sophisticated complex marketing platform.
But look, I’ve been wrong before. Do your own analysis.
Saul