Thoughts on Elastic

They [ESTC] are performing near the top of our companies. Consistent 60% growth. Double check. Awesome guidance. Yup. Great gross margins. Indeed. Cash flow approaching positive. Yes, -$1.4M. Adding 900-1000 customers per quarter. Near the best we got. Good, granted not the best, growth of >$100K customers. It’s about 60% for that metric. SaaS from a small base >100% growth. While sustaining high growth in core on prem (close to 50%)
https://discussion.fool.com/geez-guys-from-some-of-the-comments-…

I resonate with Darth’s thoughts here. ESTC is still my #3 position after AYX and CRWD, and I’ve even added to ESTC this month.

I also saved this post Torquepeak made a month ago. Makes a lot of sense. https://discussion.fool.com/i-believe-the-key-to-understanding-e…

Now, of course I don’t want ESTC to be the discount provider of all the services our companies provide, and as always there could be a chance that’s all they are. I’m just not sure yet. We’ve already seen the developer-focused model work great with Twilio.

Of course I pay attention when Saul shares thoughts, but I can’t seem to shake the idea that ESTC is doing something valuable. I sometimes wonder if we’re just missing the point. Maybe Wall Street too. ESTC may simply be hard to grasp because we’re not developers – their target audience. The same might have been said for Twilio a few years ago.

I’d love to hear more from anyone with direct experience with ESTC. In fact, please weigh in on Saul’s points if you have facts to share:

1. Maybe it takes a lot more S&M expense to sell a customer a platform that is harder to use? Bear: is it really hard to use Elastic? Which products? Why?

2. Maybe open source sounds good, but is simply harder to make money at? Bear: Seemed to work pretty well for RedHat, but again I’d love to hear from someone who has more experience with it.

3. It’s also my impression (and what do I know?) that open source isn’t a business strategy for the Elastic CEO, it’s an ideology! That means he cares more about getting warm fuzzy approbations from fellow open source-ers than he cares about making a profit for his shareholders. Just my impression. Bear: Does open source help with the developer-led strategy? Did Twilio have open source roots or components?

  1. How about competition? Well Alteryx, Okta, and Coupa don’t seem to have effective competition. They dominate their categories. Elastic on the other hand is trying to do a little bit of everything, and thus seems to be operating in a jungle, with loads of people who do what they do in each field. Bear: Do they really dominate in search like I’ve heard they do? Is their pricing here optimal or are they failing to capitalize on their dominance?

Thanks in advance,
Bear

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