https://www.cnbc.com/2019/05/31/the-trade-desk-is-growing-in…
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Apple had its WWDC keynote yesterday and introduced its version of a unified authentication.
https://www.cnet.com/how-to/sign-in-with-apple-coming-to-eve…
Sign In is a tool that uses your Apple ID as a credential to sign into websites and apps, instead of typing in your email address. With compatible apps, you’ll see an option to either tap “Sign In with Apple” or enter your email
…
The tool uses your iOS device to verify your credentials, instead of social account logins, which could make you vulnerable to being tracked online.
If you’d rather, you can choose to hide your email address and have Apple create a random one for you. You can either choose to share your real one or the dummy email. The app or website will get the placeholder email and any messages will be forwarded to your real email address, so your identity is protected.
You’ll also have a unique random email for each app or website, so when you don’t want to hear from one of them, just disable the email.
I wonder if this might have any effect on TTD’s ability to target users (I am not up to date on the technical details).
Essentially you can sign into a service with a randomized email that is all handled by Apple. So I can have unique email addresses attached to Facebook, Spotify, Hulu, Amazon, etc. Then again, I already have accounts with all of those services so I’m not sure I would change them somehow.
It’s not clear that this will become an option all over the web or just on iPhones, and what it means for existing services, but it appears Apple will require compatibility for any apps currently using their own login.
I personally have shied away from using Google or Facebook to log into services because I don’t want to accidentally have them posting stuff on my accounts. I might consider using Apple’s service considering their stronger emphasis on privacy.
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This is a good point IRdoc. I’m not sure what the ramifications are going to be for advertisers. Though as a user I’m looking forward to “sign on with Apple” myself. (I’ve also considered using my Mac email over Google for privacy reasons, but changing over email seems almost as hard as changing banks! 
).
Related to advertising, a friend of mine who is a big gear head cut the cord for a few years now. Think Netflix. Think premium Hulu. Etc. This means he seldom gets ads anymore. So he was really freaked yesterday when he had just heard about the movie Ford v. Ferrari. “How have I not heard this was coming? Oh yeah, I don’t get ads anymore”. Ads get a bad reputation. But seriously, how else do you find out about new stuff (new anything?)?
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TTD is probably being driven by anti trust news directed at Walled Gardens. Which Green has said repeatedly is inevitable.
IRDoc,
The Apple product as no implications for TTD, whatsoever. No overlap to the TTD technology there. TTD would never know/interact with login information or email addresses.
Darth
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The Apple product as no implications for TTD, whatsoever. No overlap to the TTD technology there. TTD would never know/interact with login information or email addresses.
I don’t really know how their CTV targeting works. I would think ideally they have some way to know the same person watched Game of Thrones on HBO Go, the NBA Finals, and has been binging the Marvel movies on the upcoming Disney streaming service. I suppose something placed on my device could keep track, but I always assumed there was some kind of way to cross reference. Not that they would have access to login information or my email address but they would know the user was the same. Apple’s system could theoretically make it look like 5 different users on 5 services which is clearly less valuable data than one user’s activity across the 5 services.
“Apple’s system could theoretically make it look like 5 different users on 5 services which is clearly less valuable data than one user’s activity across the 5 services.”
None of that matters to TTD. That has no effect on how TTD works.
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Ok here’s a very 35,000’ view of how it works.
https://en.ryte.com/wiki/Cross_Device_Programmatic_Attributi…
“Probabilistic approach: This approach is based on probability calculation and the analysis of millions of data points using algorithms. Different criteria such as the device type, geodata or operating system are recorded and compared to a user profile, similar to canvas fingerprinting. Whether and to what extent individual criteria or changes of these affect the results is extrapolated using probability values ??for very large amounts of data and individual data sets. This allows relatively reliable statements about the way users got to the point of purchase and circumvents data protection concerns because the information used is anonymous.“
TTD uses its own anonymizes data collected whenever you interact with a place that TTD has an imprint. They never ever ever send/receive/store personalized data like email addresses or usernames. Ever ever.
So if Apple is encrypting/anonymizing the process of usernames, user IDs, or email addresses it has absolutely no meaning to TTD.
Now in that link they include other types of ways to do this that do include those things. They call it deterministic approach and hybrid approach. The hybrid approach is what companies that do use that data like FB, GOOG, and AMZN. Which is why Green thinks they have a long term problem.
I hope that helps.
Darth
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TTD is probably being driven by anti trust news directed at Walled Gardens.
Yeah, that’s what the Fool is saying.
https://www.fool.com/investing/2019/06/04/why-mattel-contine…
see also
https://www.fool.com/investing/2019/05/27/5-reasons-to-buy-t…
We’re holding one “walled garden” (Apple) but I think Green is right. Monopolies that behave badly always get whacked, sooner or later.
Facebook 52-week change (-15%)
Google 52-week change (-9%)
The Trade Desk 52-week change (+124%)
And we might see a similar dynamic in the realm of internet commerce…
Amazon 52-week change (0%)
Shopify 52-week change (+64%)
FANG stocks have been fairly horrible investments over the last year. I guess the hope is that these monopolies are safe investments, kind of like Microsoft. Consider that Microsoft was being attacked as a monopoly while, simultaneously, they were under a new competitive threat (the internet) that made their software monopoly almost completely irrelevant. And yet they survived and thrived.
I can definitely see the DOJ taking a whack at Google. Despite this threat, I think GOOG is a good candidate to navigate these waters, and survive and thrive like Microsoft did. Facebook, on the other hand, reminds me of AOL. A walled garden with nowhere to go.
https://www.nytimes.com/2018/06/15/business/dealbook/aol-tim…
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KEY POINTS
• The Trade Desk, an ad tech company, is up almost 74% from the beginning of the year.
• The company recently brought its ad platform to China, letting multinational brands advertise there more easily.
• Trade Desk is also doubling down on connected TV.
🆁🅶🅱
wordlessly watching, he waits by the window and wonders…
We’re holding one “walled garden” (Apple) but I think Green is right. Monopolies that behave badly always get whacked, sooner or later. …
And we might see a similar dynamic in the realm of internet commerce…
Amazon 52-week change (0%)
I’m a fan of momentum as much as anyone but this is the worst kind of cherry-picking.
Amazon returns:
YTD +18%
2019 +28%
2018 +56
2017 +11
2016 +118%
Amazon is the most pro-consumer friendly firm ever invented, and it’s not particularly close.
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