Now ALGN is spending a lot of effort and resource on patent protection. Personally I’m glad they are because I think it’s very necessary. If you disagree, then you surely must wonder what they’re doing.
Dan:
As reported at the NPI, this company is already going for the DTC market and I do not believe is using ALGN.
http://discussion.fool.com/another-align-competitor-at-home-3290…
So the time may be nigh for competition in the DTC market…a market I personally believe will be huge.
However, AT is best when employed in limited treatment cases that involve much less tooth movement…such as limited straightening of front teeth in adults who are much more compliant and motivated than young teens
Dr. J:
This is great that you have chimed in on this topic because it is a wonderful time to “drill” down to specifics regarding the prospects for ALGN.
Can you clarify for me a few questions:
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Is there any financial incentive OR disincentive to use ALGN in an orthodontist practice?
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I am reading that some 70% of kids get braces but that perhaps only 40% actually needed them (according to a study out of an academic institution). Could this be true and if so, since the lion’s share of that difference (30% or so) likely are doing this for purely cosmetic reasons, is this the likely target market for ALGN?
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Regardless of braces used, everyone must wear a retainer at night the rest of their life…this is not ALGN specific…correct?
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Are you saying that an orthodontist cannot make the decision on brace type purely from molds? What percentage of people would a personal exam have changed the proper bracing technique that could not have been ascertained by impressions?
As a matter of full disclosure, I am not invested in ALGN.
However, for me personally, I would ONLY be interested in the investment if, and only if, the DTC model were valid.
IMO, the MUCH larger market is the DTC market with less severe tooth displacements. They would be the folks such as:
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Adults who want to improve their cosmetic appearance largely of the front teeth…look how vane our society is…plastic surgery, makeup, hair work, etc…ALGN teeth straightening is an natural extension of the same.
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Kids with previous braces that failed to wear their retainer and now experience some early shifting…call it the ALGN salvage technique
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People who cannot afford the additional cost of an orthodontist markup
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People who cannot afford the lost time from work/school
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The 30% of kids who now get braces that didn’t really “need” them from a overbite, etc. perspective.
Now, the rather compelling argument for ALGN in the above scenarios are that:
- I do not lose time from work - lower cost
- I pay less - lower cost
- They are near invisible - preserves my modesty
- I can salvage my previous braces when I failed to wear my retainer.
IMO, this would be a MASSIVE market worldwide…affordable and convenient.
I would appreciate if you would shoot as many holes in this argument as possible from an orthodontist perspective.
Thanks in advance:
Duma