All in the name of marketing

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I have no friends with NFTs.

Only 3% of NFTs are owned by people over age 35.

I scrubbed the approach I detailed here.

Instead I went to a reel on IG and simple said, “Love to do business with you” and a very clean beautiful image. The hashtags included #nft.

On the website with the NFTs I said several things but my offer was reframed as "Special Offer 5 Random bids of 0.3ETH will be accepted.

Roughly 9% of collectors hold 80% of the value in the marketplace for NFTs. I have a segment of those collectors targeted in my ads.

Instead of debasing my ad with discounts I made my product stand out as a premium offering.

I am noting bloggers who say use clickbait. Those bloggers do well. There are millions if not a billion blog posts per day. Of course most are totally unseen. People turn to bloggers for tips on how to be seen. It does not work.

CNN was using sensationalism or clickbait. Online CNN literally was using clickbait.

The NYT does not use clickbait. The NYT makes far more money than CNN.

CNN tried to go to a straight news editorial format. The CEO was canned under fire last month. CNN’s Trump townhall was to make sensational points. CNN lost viewership.

The BoD at CNN are people from the best schools and top corporate elite etc. CNN makes far more money as a major corporation than any of us. But the NYT knows what it is doing. The BoD at CNN does not. They might as well be reading cheesy blogs on how to get viewers.

The lesson, I need to only be myself but within view of people with money who buy NFTs.

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That is what the Enron wannabee gas and electric utilities did twenty years ago. CMS Energy in Michigan was part of a daisy chain with Reliant. Do they still prosecute for these fraudulent business practices, or are they Shiny now?

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First off, welcome back to METAR
Are you enjoying what you are doing? In the end, that’s the main thing.

Thanks @MarkR it’s great to be back and glad Wendy is still doing her weekly control panel!

As for enjoying the job, yes I think I do enjoy it, I tried to RE in 2020 and my friends told me I wouldn’t last 3 months. I lasted less than 3 weeks before I got antsy.

Also have a side-hustle, teaching Sales & Marketing at a small local college at night to International students. This is very rewarding as well.

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Thanks Steve for your insights and I agree with you. The marketing practice, like any practice (ie. sales, finance, etc) have their good eggs and not-so-good eggs.

My first job was at AAPL in marketing and I like to say that’s where I got my Masters in marketing. I spent 5 years there and I try to bring my ethos into what I do, with varying degrees of success.

Sometimes the Powers That Be want the tacky stuff and so my job becomes convincing them otherwise, but I’ve learned to vet this out at the interview stage so I don’t land in those and other kinds of precarious situations.

I’m at the level now where I lay out exactly who I am, what I do, how I do it, and see if there’s a fit. Even then though, reminders of this are needed.

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Thanks Steve for sharing some of those great commercials. The thing is people now think every time they do something they think is different, I look at it and am old enough to know it’s been done before, but they act like they re-invented the wheel. The fact is, human nature has not changed, and the things we want back then are the things we want now. We want things faster, easier, more powerful, cost less, cost more (for ultra-luxury goods), bring us closer to our ideal self, show up the Joneses, etc.

To answer your question, are things repeatable? To an extent.
I moved around a lot in my career because I like to solve problems, and I was on the digital track of marketing for most of my career.

I was able to take websites that were underperforming for various reasons, and make them increase their sales (of ecommerce) or lead generation by a lot, sometimes by tweaking the website, other times by doing a re-design. It’s happened time and time again in my career.

I can take a look at a website or how a customer is being pitched to and I can figure out what’s wrong, how it can be improved, and execute it. So in that sense it’s repeatable.

What I can’t do is for example, plant a stake in the ground and say I’m going to do a website re-design and I expect it to increase sales/leads by x% on launch.

Or social media, I unfortunate had to let go of the social media person because there were many issues and they were not coachable and in the meantime, I took it on to get things kick started. Within a month we’re getting many multiples of impressions and engagement, clickthroughs from social to our website have 5x. But before I did it could I have told you this would be the result? I could tell you it would improve, and in this case I could say it would improve a lot, but I couldn’t say I expect the clickthroughs to 5x.

I have no idea what the number is, and you really can’t use other examples because the situations are usually very different, even if it’s the same company in the same industry. I can tell you however, no one was unsatisfied by the end result. But I can’t, like an engineer, say this part has a tolerance of xyz and have it be an absolute number. It would be a complete guess.

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It has only been twelve hours but these are now the best results I have had by a factor of 2x.

Just, "Love to do business with you (next line the name of the drop) " hashtags include #nft

I have a click through rate approaching 2% on IG. For art the conversion rate varies from .8% to 1.08%.

The sample is too soon to call. The reason is IG can back peddle me down to 1%. It is not a matter of trust but I am bidding for an industry standard. The flipside other industries using IG have higher conversion rates.

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Glad to hear that you have some sales!!!

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No no no “conversions” are people clicking to see your goods. In the art world we need six to seven viewings. Of course if three weeks from now a probable customer has seen only the ad seven times and then clicks on the link that is just about as good. If it is a sale it is totally good.

The idea is to get a sale or two to end up in the leadership rankings. That is where the money and traders would get involved in much larger numbers.

This may take up to two months.

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Ahhh, I thought conversion rate is number of sales divided by number of leads expressed as a percentage. Maybe you are using a different definition of “conversion”? Is a “click” on an ad considered a “conversion”?

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Social media charge per click calling that a conversion. If you market that way sending people to a website. That is all you get a lead in reality.