Another integration for Datadog

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Another integration for Datadog (added to recently announced Microsoft Azure, and Google Cloud Platform, and FedRamp).

Oracle announces a new integration between Oracle Cloud Infrastructure and Datadog. Joint OCI and Datadog customers can move logs from OCI to Datadog for running analytics and consolidating logs from multicloud and hybrid environments.

https://seekingalpha.com/news/3637156-datadog-stock-gains-on…

Saul

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Sorry, I forgot AWS:

Achieved AWS Outposts Ready designation, which recognizes that Datadog has demonstrated successful integration with AWS Outposts, a fully managed service that extends AWS infrastructure, AWS services, APIs, and tools to virtually any datacenter, co-location space, or on-premises facility.

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Thank you Saul. The integrations are clearly good news in so far as it demonstrates broad based acceptance of DDOG’s technology and software.
However in terms of impact on future sales - does this mean their TAM increases because (for instance) earlier enterprises that had their data in AWS rather than on site servers could not use Datadog?

Or does this simply mean that on boarding new clients becomes easier so for sales staff it’s easier for them to pitch to new clients (and presumably) up sell to existing clients?

Apologies if this is a tyro question for many of you who are more familiar with the service and technology.

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The integrations are clearly good news in so far as it demonstrates broad based acceptance of DDOG’s technology and software.

does this simply mean that on boarding new clients becomes easier so for sales staff it’s easier for them to pitch to new clients (and presumably) up sell to existing clients?

I’m no techie so this is just a guess. I’d guess mostly this.

in terms of impact on future sales - does this mean their TAM increases

And I’m pretty sure some of this too.

Saul

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Here’s the Nov 2020 page describing how the DataDog/Oracle integration works: https://docs.oracle.com/en/learn/logs_oci_datadog/?source=ne…

Non-techies should just scroll through the document (or use the links on the left hand side) to notice that while most of the operation is point-and-click with some templates to fill in, Step #3 has 11 steps itself, including the need to copy a bunch of code into a couple of files.

FWIW, the DataDog side of this integration (creating the API Key) is trivially easy.

What’s a bit odd is that DataDog has claimed Oracle integration since June 2018: https://www.datadoghq.com/blog/monitor-oracle-database/

But, I think that the integration is a bit easier now, even though there is clearly still room for improvement, again mostly on Oracle’s side.

Sales/adoption-wise, I believe the issue is whether a company wanting to do this needs to have or hire an Oracle expert to do custom-coding. The way it stands today, someone roughly familiar with Oracle should be able to follow the instructions and achieve success.

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