Good summary so far, a couple new insights from the conference I had,
- They described what it means for the e-commerce pilot to be “100% incremental”, previous if a mattress company was selling on Meta, they might find 1,000 customers and AppLovin’s solution is capable to bring in a completely separate extra 1,000 customers which have no overlap to the Meta customers. This means they aren’t taking business from Meta but are purely additive, so companies will be fine to run both campaigns
- the vast majority of FCF is going to go back into share buybacks
- will be able to get every single advertiser over time, just need patience for the product to sell itself
- in the free to play games category they worked with indie studios first and didn’t even bother catering to large studios who want to be treated like a VIP, however eventually there became such a huge buzz around AppLovin in the FTP space that those companies don’t have a choice and adopted the product
- the company is creating entire new economies and said the biggest companies create economies