Without looking further, this is a big red flag. Rates below 120% often signify long sales cycles.
Not necessarily long sales cycles, it could be the lack of premium add-on products.
The Economics Of The Upsell
Acquiring new customers is expensive. But do you know just how much of a difference new customer acquisition versus existing customer upsells and renewals can make to your bottom line and your growth?
https://www.insightsquared.com/2016/05/the-economics-of-the-…
Denny Schlesinger