“Buy now, pay later” is a growing model of consumer spending.
https://www.nytimes.com/2025/10/07/magazine/buy-now-pay-later-klarna-affirm-shopping.html
They Got to Live a Life of Luxury. Then Came the Fine Print.
‘Buy Now, Pay Later’ has built a delirious new culture of consumption — and trapped users in a vortex of debt.
By Amy X. Wang, The New York Times, Oct. 7, 2025
…
“Buy Now, Pay Later” model: Users make a fractional payment on a purchase while postponing the rest of the balance for several weeks, or sometimes even months or years. Under this delay-pay system, the lender typically scoops 2 to 9 percent of each transaction from the retailer, while the customer gets to enjoy her wares right away instead of having to wait until she’s paid them off in full, as was the case with layaway plans of decades past. When the time comes to cough up on an installment, the lender plucks the money automatically from the user’s linked financial account. Though B.N.P.L.s advertise “interest free” financing, the interest rate on longer-term plans can go as high as 36 percent; when payments fail to go through, late fees also pile up.
An estimated half of Americans have used B.N.P.L. at least once. Promising instant gratification to an economically eager audience — half of users are early-career individuals under the age of 33 — B.N.P.L. has scaled quickly as an industry, with the total value of purchases ballooning to around $120 billion in 2023 in the United States alone, up from just $2 billion in 2019. Affirm’s myriad competitors include Afterpay, Sezzle, Zip and the best known of the bunch, Klarna….
Getting approved for B.N.P.L. typically requires no minimum credit score: All you need is a cell number, proof that you are 18 or over and a payment method (bank account, debit card or credit card)..
B.N.P.L. services aren’t subject to any of [the legal limits on credit cards or the Truth in Lending Act]…[end quote]
Consumer spending is continuing to support GDP.
But to an LBYMer like me, these buy now, pay later programs are just a trap. It’s even worse than credit cards.
Wendy
