Finally, if there’s little profit in the lowest end EV models
Also true with IC vehicles. That’s why Ford & GM crank out oodles of $70+K pick ups.
Xpeng sales are building.
It appears Xpeng strategy is to the lower cost spread selling worldwide*. The China domestic model selling in China is quite low. But the models selling in the EU are priced quite a bit higher (I assume export models require more safety equipment but also padded for more profit from the “wealthy” EU buyers) but 10% lower than Tesla in the EU.
XPeng has announced starting prices for the P5 electric sedan for Europe. It will be launched in four countries: Norway, the Netherlands, Denmark, and Sweden. Its lowest price tag lies between 42,660-57,920 USD. The cheapest XPeng P5 will be available on the Norwegian market.
The XPeng P5 is a compact all-electric sedan with dimensions of 4808/1840/1530 mm with a wheelbase of 2768 mm. It is 114 mm longer, 9 mm narrower, and 87 mm higher than the Tesla Model 3.
The XPeng P5 is available in China with LFP battery packs of 55.9 kWh and 57.4 kWh. It also has versions with ternary (NMC) batteries for 61.3 kWh, 66.2 kWh, and 71.4 kWh. The P5’s range is around 450-600 km (NEDC). Another benefit of the P5 is the twin LIDAR system. As for the price, they are pretty affordable in China for 177,900-242,900 RMB (27,360-37,360 USD).
The XPeng P5 will be available in four European countries. In Denmark, where the first XPeng store opened on April 9, the XPeng P5 is expected to start from 390,000 DKK (56,690 USD). It is a high figure, but its primary competitor, the Tesla Model 3, costs 409,990 DKK (62,560 USD). So it seems like the XPeng P5 is out of competition in terms of pricing in Denmark.
Chinese electric car start-up Xpeng plans to become a global automaker, with half of vehicle deliveries going to countries outside China, vice president and chairman Brian Gu said Wednesday.