Consumer sentiment falls to the lowest level in years

Great point. In the past, the richest Americans haven’t felt the same negative consumer sentiment as those beneath them. This time around is different. Due to all the uncertainty that is swirling about us, even people named Winston and Prudence are getting uneasy.

https://www.axios.com/2025/05/19/tariffs-consumer-economy-sentiment

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The Conference Board’s Consumer Confidence Index leaped to 98.0, a 12.3-point increase from April and much better than the Dow Jones consensus estimate for 86.0.

DB2

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Going up to the right is good. Let’s dig deeper.

“The Expectations Index —based on consumers’ short-term outlook for income, business, and labor market conditions—surged 17.4 points to 72.8, but remained below the threshold of 80, which typically signals a recession ahead.”

There’s also a discrepancy in behaviors based on household income.

With the whipsaw nature of our current conditions, it’s very difficult to determine what the outlook is next week, let alone 6 months from now.

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