CRTO earnings Wed

Maybe ad blockers not so harmful…

Stock up about 5.5% today. Why? Maybe this???

http://news.investors.com/110115-778541-criteo-q3-earnings-p…

Criteo (NASDAQ:CRTO) reports Q3 earnings on Wednesday and how the ad tech firm fares will shed a light on whether Apple’s (NASDAQ:AAPL) new ad blocking has taken a toll on the company, and whether a rumored but not confirmed alliance with China e-commerce giant Alibaba Group (NYSE:BABA) ever materialized…

However, Jefferies analyst Brian Pitz wrote in an industry note on Oct. 2 that he doubted “the enabling of ad blockers for Apple iOS 9 will meaningfully impact” Criteo, which “has stated that a majority of their mobile revenue is driven through Alphabet (NASDAQ:GOOGL)-owned Google Android products rather than Apple.”
In the worst case, Pitz wrote, ad-blockers could impact Criteo’s revenue to the tune of about 1.9% of revenue.

Speculation: Betting on short squeeze after earnings…
http://www.thestreet.com/story/13347574/4/5-hated-stocks-set…

set to release numbers on Wednesday before the market open. Wall Street analysts, on average, expect Criteo SA to report revenue of $117.92 million on earnings of 18 cents per share.

The current short interest as a percentage of the float for Criteo is notable at 5.5%. That means that out of the 42.31 million shares in the tradable float, 2.33 million shares are sold short by the bears. The bears have also been increasing their bets from the last reporting period by 1.8%, or by about 40,000 shares. If the bears get caught pressing their bets into a strong quarter, then this stock could easily jump sharply higher post-earnings as the bears move fast to cover some of their positions…

ny high-volume move above the upper end of its recent sideways trending chart pattern post-earnings could easily trigger a major breakout trade for shares of Criteo.

http://stockcharts.com/freecharts/gallery.html?crto

Be fun to watch.

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And crushed, down 16% after earnings.