This has been mentioned a few times in various posts regarding Elastic and interpreted in a somewhat negative context towards Elastic’s freemium offering.
In a somewhat recent earnings call, might have been Q3 2019 or around February 2019, Elastic CEO Shay Banon highlighted a use case of their software.
Well, Seeking Alpha has locked all transcripts past most recent now. Super lame. I can’t seem to find it elsewhere.
So someone can correct me if they know for sure. But I recall it being about an airport in Manchester, UK. Specifically about how they were using Elastic’s new Canvas product to build a customized dash board to view traffic data and security stuff. Canvas provided them a viewing/reporting experience that Kibana(also from the Elastic stack) couldn’t. And they were very happy.
Our analysis goes…But Canvas is provided for free in the Elastic free download. So this “customer” was using a free product and the CEO was touting a non paying customer in an investor conference call, right?
We didn’t do our homework and instead scratched our heads at this. Here’s the full case study (that I’m 99.9% sure is the matching one).
The relevant quotes:
“After deciding on Elasticsearch as the data storage layer, we needed to determine what data would be ingested and how we would do it. The information was available from a variety of sources. On-premises database systems, files frequently put into AWS S3 Buckets, as well from external API data sources. An example being National Rail data, which we loaded into Elasticsearch using the STOMP (Streaming Text Oriented Messaging Protocol) interfaces…
We started to use Kibana to visualise the data that was available in Elasticsearch hosted in Elastic Cloud, but we couldn’t quite do what we wanted. It felt like a more granular level of control was needed. We came across Canvas by chance, when the Head of BI from Manchester Airport Group and I were at the AWS Summit at London May 2018. We spoke to the folks at the Elastic stand who mentioned Canvas and how they felt it was a better fit for what we wanted to achieve.”
HOSTED IN ELASTIC CLOUD. The data store, Elasticsearch, hosted in Elastic Cloud (on AWS and not to be confused with Amazon Elasticsearch service)). The airport is an Elastic Cloud customer, which ain’t free.
“The dashboards that Crimson Macaw have created for us using Elasticsearch and Canvas have given Stansted Airport a modern real-time display of our data that was previously held in individual systems. This has created a number of efficiencies in our internal processes that would not have been possible before.”
And will be an Elastic customer for good probably. And that’s a good look at what Elastic is. This was while Canvas was still in “preview” status. So probably one of the more important early use cases for the CEO to tout. This is Elastic showcasing a new product that helped land a happy paying customer.
Will they expand use? Tell their airport buddies? Make a presentation at the next AWS or Elastic summit? Will Crimson Macaw use Canvas with their next client to build dashboard applications to meet their needs? Land and expand.