Impinj +1.7% trades to a new all-time high today, has been expanding into general merchandise
3:15 PM ET 9/24/24 | Briefing.com
This supplier of RAIN RFID chips used primarily to track retail apparel inventory has seen its shares rally (+55%) since early August.After a difficult 2023 that included some guide downs, PI has said the retail apparel environment has been improving over the last several quarters. Importantly, Impinj has been expanding beyond apparel into general merchandise, which is massive and a key priority for Impinj. Unfortunately, the rollout initially went slower than expected. Many suppliers in the general merchandise space (toys, electronics, stationery etc.) are tagging items for the first time and there is a learning curve.However, PI is now starting to see some real momentum in general merchandise. Investors have been responding with the stock recently eclipsing the $200 level.