Elastic is either at the foothills of one of the greatest land and expand strategies I have ever seen or they’ll fall flat on their face. They’re not playing games here. If their products are good, and I see no evidence they aren’t, they could upend several industries. Those same industries where some of the more well known products rely on the Elastic Stack in one way or another for the core functions.
Very interesting to see how it plays out. Early early innings in this journey.
I don’t read that they’ll be giving Endpoint away as they say here in the first sentence.
Starting November 1, Elastic Endpoint Security will be included in a new Enterprise subscription lane. You simply pay a subscription fee that is based on the computing resources you use to manage, store, search, and analyze event data from your endpoints. This gives you the flexibility to allocate resources as your needs change and Elastic’s capabilities grow.
With the Elastic Stack Enterprise subscription, you can bring all of your endpoint security event data into the Elastic Stack for detection and threat hunting and to enable automated response and orchestration. You can benefit from a flexible architecture of hot/warm/cold storage so that you have access to all the data you need when you need it, and you aren’t charged for ingestion rates, per-device, or per-user. On top of that, you also get the best malware and threat prevention technology for your laptops, desktops, and servers, in one single experience.
When you only pay for the resources you use, you aren’t locked into a specific use case or approach.
Say you want to try a new Elastic capability, like Observability. You could experiment with application metrics and would only need to expand your resources if you decide to store and analyze more data. It is that easy.
Our simple and flexible approach to pricing makes it easier to account for your current usage, and in the future, adopt new capabilities and fulfill new use cases.
Elastic has upheld a consistent resource-based pricing model across all of our products, from Elastic SIEM to Logs, Metrics, and APM.
For example, we chose not to price Elastic SIEM based on seat or ingestion rate. With Observability, we have eliminated per-agent and per-host pricing, and with search, we eliminated per-document, per-query, and per-user pricing.
The cats out of the bag on their strategy with pricing and expansion. The circle is now complete. That’s a lot under one pane of glass. To expand use cases you’ll need to expand your deployment. If Elastic is able to capture customers in multiple markets, the aggregate spend to Elastic could be quite substantial compared to what other vendors capture.
They’ve also expanded the amount of warm data storage provided with each instance.