Enterprise IT, "Shadow IT" and MNDY

NOTE: by “Enterprise” I mean any group of people working together in a defined organization towards a common Mission Statement.

PHASE ZERO: In the beginning, IT was used by a minority of people in any Enterprise.

PHASE ONE: The rise of “Enterprise IT”
BY THE MID-90’s most Enterprises had a dedicated IT department that did stuff like install networks and servers, provision workstations, set up general-use systems like email, deploy custom Enterprise-scaled applications etc. There was no “cloud”; everything was “on-premesis.”

All this new functionality started to incur corresponding new overhead: the IT systems had to be proposed, defined, paid for, implemented, secured, subjected to Regulatory / Compliance scrutiny, updated, up-graded, monitored, fixed, audited and eventually disposed of.

Because of all this overhead, requests made to IT teams started taking longer and longer to fulfill, and IT teams were generally seen as a bottleneck to getting desired IT functionality.

PHASE TWO The dawn of “Shadow IT”
BY THE MID 2000’s, Enterprise users of IT functionality encountering such frustrations found a way to circumvent the IT bottleneck: “the cloud.” Functionality such as file-sharing, document collaboration and even more complex functionality such as messaging and Project / Task Management was increasingly purchased directly by non-IT Enterprise users and teams, thus circumventing the IT team.

However the advantages (ease of deployment and use, low expense etc.) came with disadvantages, mostly having to do with Shadow IT systems’ non-compliance with Enterprise requirements such as Security, Auditing, Regulatory compliance and many more. To this day, the debate over the pros/cons of “Shadow IT” continues.

A NEW ERA?
Are companies such as $MNDY bringing “Shadow IT” into the fold of Enterprise IT…and vice-versa?
Here is my speculation: products like those supplied by $MNDY are ushering in a new age where Enterprise teams do not have to choose between the benefits of Shadow IT and Enterprise IT, because we now have products that supply the advantages of both. I speculate that $MNDY’s products are sufficiently compliant with Enterprise requirements (Security, Auditing, Compliance etc.) while ALSO being sufficiently compliant with non-IT-Teams’ requirements (ease of use, deployment and modification, etc.).

That would explain why (for example) $MNDY’s products are popular with non-IT teams such as Sales teams; to get the functionality they want, they don’t have to pay a lot, spend lots of time defining requirements, submitting those requirements to the IT Team etc etc. And they don’t have to go through the whole process again when they want to change things, because $MNDY’s products enable end-users to make the changes they want just by dragging and dropping.

The above are just thoughts inspired by the question “how is it that $MNDY can put up the numbers they are doing if ALL THEY PROVIDE is Project Management software?”

I think the answer includes these factors:

  1. It’s not just another task/project management system, it’s part of a REVOLUTION IN HOW ENTERPRISE IT IS DEFINED, DEPLOYED, MODIFIED AND MAINTAINED.
  2. It’s not just a task/project management system; in theory the approach and the toolset can be used for ANY BUSINESS PROCESS (e.g. it could in theory replace Oracle BPM, for instance). Thus the term/aspiration: “Work OS.”

I’d be interested to hear your thoughts regarding the story behind the numbers $MNDY is posting.

I haven’t taken a position yet in $MNDY.

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I think technical revolutions sprout new paradigms, which ultimate become legacy, triggering new revolutions, and the cycle continues.

The cloud was a logical evolution who’s time had come. As an IT professional for the past 40 years, I have experienced everything from green screens to high-tech robotics to being on the cutting edge of the cloud revolution. It’s a never ending, relentless pursuit of better, faster, simpler and more comprehensive systems and solutions that ultimately democratize technology and make it mainstream.

The newest wave to push to the next level is low-code cloud SaaS that give the common user the ability to build unimaginable automation into systems with virtually unlimited capacity to do just about anything you can think of.

I try not get too caught up in the cycles, but for an IT pro it is as tiring and it is exhilarating to keep up with the pace of change.

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Intj, you’ve raised a few good concepts and questions. As a 30+year enterprise IT vet I will venture a summary response for perspective.

Monday is not representative of a revolution in how Enterprise IT is defined. It is representative of the new cloud-based (Saas) universe, an evolutionary step forward from older workflow management platforms such as Atlassian (JIRA, Trello), Smartsheets, Rally (bought years ago by Computer Associates) and the like.

Software packages used to be focused on major operational process and integrations - the “ERP” world: manufacturing (SAP owned that) claims, policy quoting and generation, billing, general ledger, A/R - AND run on physical servers that “IT” had to budget, buy, install and support. They still are, but the Cloud has enabled fit-to-purpose “apps”.

It is the “Cloud” - AWS to be specific, Azure catching up quickly, and of course iCloud - that has revolutionized IT by centralizing and automating the really hard and expensive hardware setup/scripting/configuration and support stuff behind the pretty software that gave rise to Shadow IT in the first place.

Monday, Asana, Atlassian, Smartsheets are just expanding into cloud-based task/work/project management software as a sub-sector, and making money hand over fist doing it on provided cloud platforms. It’s so much more capable and user-friendly and flexible than MS Project (picking on that), which MS has been barely changing for 25 years. But it’s still, just, modern packaged software purpose-built to use the (awesome) capabilities of cloud platforms.

To #2, being contrary, any of these tools could be used for many business processes with sufficient thoughtful design. (not complicated manufacturing parts management or financial calculations). For example, I configured JIRA cloud to support software development process for my team, and legal operations process optimization for teams of attorneys. Optimal/perfect? No. But good enough? Sure. Monday does have some very slick marketing, though. :wink:

And they could price themselves out of SMBs - MS’ Teams & TFS is widely used and part of their enterprise licensing packages, Atlassian is @$125/user per year. Generalizing, in this day-day task / process management space, low cost/TCO will win over the slickest tool. Anything that automates repetitive, rules/AI-appropriate work or decisions so that companies can stop paying salary and benefits for those roles, wins. If Monday does that effectively, they’ll own that subsector. There’s lots of RPA competition out there, though.

The numbers scorecard will tell the tale, obviously.

FC

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The cloud was a logical evolution who’s time had come. As an IT professional for the past 40 years, I have experienced everything from green screens to high-tech robotics to being on the cutting edge of the cloud revolution. It’s a never ending, relentless pursuit of better, faster, simpler and more comprehensive systems and solutions that ultimately democratize technology and make it mainstream.

I’m almost there with you in years however I started when I was in my teens programming.

The web browser is nothing more than a fancy green screen of centralized processing we got away from and came right back to. We simply call it something else and glorified it. Now we have edge computing with centralized computing. EDGE = Marketing term for your personal device, computer etc. It’s actually quite amusing. In the end it’s all just ones and zeros, although it’s a powerful thing used correctly. Cloud= fancy marketing term for centralized computing.

The newest wave to push to the next level is low-code cloud SaaS that give the common user the ability to build unimaginable automation into systems with virtually unlimited capacity to do just about anything you can think of.

This is when they realize that letting people in their organization change things becomes problematic and they need a more centralized approach. Soon you will have Cloud Shadows, Shadow Managers and Personal Shadows. Not everyone or at least most people can make decisions on a large scale to push around low-code or complicated code.

Too many things are going on digitally and we as humans need simplification not more glorification.

I try not get too caught up in the cycles, but for an IT pro it is as tiring and it is exhilarating to keep up with the pace of change.

Exactly, however along the way some of these things you can really take advantage of in a creative way or exactly as they intended to positively impact your organization. Most organizations do not tap the potential (actually not even close) using the systems/software they purchase or rent. It’s a lot of spend and little use.

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FlyingCircus,

Thanks for your thoughtful reply.

I think it’s interesting that these products were originally presented as purpose-built for particular genres of Enterprise tasking like Project Management, or Software Development etc…

…vs. as these products have evolved in terms of ease-of-use and ease-of-configuration and ease-of-modification, they are starting to encroach on what used to be the more exclusive territory of Business Process Management (BPM) systems, Business Process Enterprise Language (BPEL)-based systems etc.

So I wonder whether a factor in the Market’s assessment of these Companies includes the notion that they can expand TAM by expanding into new Use Cases beyond just Project Management, Software Development etc. For instance , it seems to me that it’d be a cinch to develop Monday workflows to handle Employee Onboarding (a standard Business Process that isn’t really Project Management per se.)

And to speculate just for fun: how could/would the potential use cases of $MNDY’s products expand if they added billing/invoicing capabilities to their existing workflows and made it easy to integrate that with Third Parties?