I found two articles written on Medium by Eran Zinman which show he not only knows how to build a great product but also how to build a great SaaS business.
He knows what metrics to focus on:
-Intent and Predictions (maximize marketing dollar efficiency by using built-in-house BigBrain AI),
-Cash Payback and Cash Cycle(Get paid back as early as possible)
-Sales Net Contribution
-Churn (Difference of SMB and enterprise)
-Growth Speed (He plans the growth speed)
-Aligning the Team (by using same metrics focus on. e.g. Focus on value provide to customers instead of the amount of revenue extracted from customer).
They have 57 dashboards showing important metrics to focus on around the office and weekly meeting to review numbers.
It seems the Big Brain AI can predict what percentage of free users will convert to paid user and then they can optimize marketing campaign. Actual result is very close to prediction as shown in the video.
Big Brain: making numbers fun again.
http://www.youtube.com/watch?v=p-YbHMCUycw
Metrics to focus on during the growth stage of your SaaS journey:
Part 1:
https://medium.com/aleph-vc/metrics-to-focus-on-during-the-g…
Part 2:
https://medium.com/aleph-vc/metrics-to-focus-on-during-the-g…