EV sales and subsidies

Interested how your rep voted:

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  • In December 2023, the German government scraped incentives of up to €4,500 for EV buyers.
  • EVs lost market share in Germany last year, now making up just 13.5% of all new car sales.

DB2

I have little doubt that the same will happen in the US if the incentives are scrapped, yet Musk says it’s OK with him if that happens. I believe he thinks it will hurt other manufacturers more than Tesla, and he maybe right, but I still think he’s being shortsighted.

We have already seen that some manufacturers are pulling back on EVs because of ā€œdecreasing demandā€ (which so far isn’t actually decreasing, it’s just the rate of increase is decreasing). So perhaps he’s right that it will cause some companies to reasses - but it seems unlikely that the majors, at least, will abandon the segment wholesale. It’s an area they can’t afford to ignore, so they will have to be there.

I have rarely heard a philosophy of ā€œit will hurt me but it will hurt you moreā€ being very successful, but that seems to be where we are.

Apart from EVs, that’s been the general philosophy for a while - look only to November 6.

Pete

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Data point that may or may not be interesting. Went last week to Acura to buy a portable charger for my ZDX. (Some Air BnB’s have 14-50 plugs at the driveway for EV owners). I noticed the lot had only 1 ZDX left and asked the parts counter guy (who is also a ZDX owner). He said they sold a ton in December because of the threat of tariffs going away. Will be interesting to see how much they build inventory back up.

Memory serves the Honda Prologue started selling in pretty high numbers, almost as high as the Mustang Mach-E (which outsold the ICE Mustang in 2024). But I think the ZDX has still been a slow seller, especially compared to the Lyriq.

Keep in mind, the possibility that Musk doesn’t really care about Tesla anymore. What is his track record of staying engaged with a company, after it is up and running and successful? Does he get bored with it, turn it over to ā€œprofessional managersā€, and move on to his next big thing?

Steve

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Ironically, I think it’s the opposite problem. I think he’s being too farsighted.

Musk seems to genuinely believe that full autonomy is right around the corner for Tesla. He’s got a horrible track record of being over-optimistic on the tech - he’s been predicting full autonomy will happen within a year or so for many years now. But by all appearances he seems to really believe this.

If Telsa actually were on the doorstep of a fully functional Level 5 autonomy package, then the loss of an EV credit in the US would indeed have a modest impact on the company. If Musk is wrong about the autonomy timeline, then perhaps he’s making a huge mistake - but he seems confident about it (as always).

If not that, perhaps it’s a realization that…the U.S. auto market isn’t and shouldn’t be a priority for EV makers? We have low gas prices, low population density, and very high miles driven per person (with a corresponding longer trip length). EV’s make less sense here than elsewhere. We’re a small part of the global EV market (over 11.5 million units in China, ~2.8 million units in Europe, and ~1.3 million units in the U.S.). China has already surpassed the US as Tesla’s largest market. The U.S. just may not be a very important market for EV’s going forward, barring an AV switch.

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In last year’s mobility report, McKinsey reported the rate of EV recidivism in various countries. There seems to a correlation with country size.

          % very likely to     Area, million
         switch back to ICE     sq. miles
Australia       49%               3.0
US              46                3.7
Brazil          38                3.3
China           28                3.7
Germany         24                0.14
France          18                0.25
Norway          18                0.15
Italy           15                0.12
Japan           13                0.14

DB2

Less than 50% means that EVs are on fire while ICE is melting.

The Punster

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Here’s the thing. A fully autonomous car does not require that car be an EV of course. And if EV’s don’t (supposedly) make sense in the USA, why does an autonomous one move that needle? Wouldn’t, therefore, an autonomous ICE car make more sense?

As an exercise to the reader, look at the models where GM’s Super Cruise is available on. About half of them are ICE.

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Sure, but this theory is premised on Tesla getting a ā€œfirst and onlyā€ period - some number of years where they have gotten to autonomy before any other manufacturer can duplicate it. That would result in a huge boost to demand for their vehicles (a lever that they can adjust based on how they price the FSD), a be such a huge differentiator that it would overwhelm any of the ICE vs. EV considerations I mentioned in the prior post.

That is just the sort of thing a multi-billion dollar ā€œdevelopmentā€ contract from DARPA could expedite. The thing is how to manipulate the system to make that contract happen?

Steve

I’m not sure Tesla is going to be the first and only for some period of time. It’s not like Waymo is nowhere in this field after all. Nvidia and partners are also working on this as well. Further, I think the speculated market for fully AV cars is… ridiculously over estimated.

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I don’t think so. Close relationships with the government are far more important to SpaceX contracts, and for regulatory issues relating to Tesla and xAI. I can’t see how a DARPA contract would assist Tesla in their FSD efforts, or how such a thing would be preferable to favorable contract terms over on the SpaceX side.

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I agree, but Musk certainly seems to think so. He regards Waymo’s system as brittle and unable to be scaled - and, of course, it’s not set up to be a Level 5 ā€œsell the AV to a buyerā€ type of system, so Tesla would have that type of product all to itself if it developed one. So if you’re trying to figure out why he seems so unconcerned about maintaining subsidies in the U.S., I think that’s a big reason.

And again, I wouldn’t rule out Musk just understanding that the U.S. is likely to be an EV backwater going forward. We sell half as many EV’s here as in Europe (even after the German sales plunge) despite being a larger car market, and we’re a fraction of China’s sales.

I tend to agree with that statement, unfortunately. I wonder, for example, why GM Ultium products have official SuperCharger access but the Prologue/ZDX do not. It’s been near 4 months now with the ball in Tesla’s court, and I honestly think I’m screwed here. I’ve also watched two NEVI funded SuperCharger sites in Texas do nothing for several months now.

So yes I question Musk’s concern about the American EV market too. Further, I question why people think the AV market is going to be so large. I just don’t get it. Personally I only see the demand from techies who think this stuff is cool. Normal people I know don’t seem to want it.

Generally, they believe that EV’s will soon reach the point where they are materially cheaper than ICE cars in terms of monthly payments + fuel costs. Where the EV version of (say) a Corolla has a significantly lower monthly cost than the ICE version of that exact same Corolla. At that point, consumers won’t want the ICE Corolla any more, and so Toyota won’t make the ICE Corolla any more.

The analog here would be the shift between CRT and LCD screens for displays and televisions. Once one technology gets vastly cheaper than the other, the old tech just gets displaced.

The experience in Norway is taken as validation of this belief. Norway quickly replaced nearly all of their new ICE car sales with only EV’s. Believers in EV’s interpret this to be the pathway that most other countries will follow - that once EV adoption gets going and passes a certain level of market penetration, it will inexorably and swiftly take over the market.

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That I get. It’s the AV market I"m talking about – autonomous car. That I don’t get. I’ve bought into the EV argument myself already and love it.

Whoops! My bad - I misread your post!

Same thing, though. They believe that TaaS will be much cheaper than owning your own vehicle, that pooled AV’s can deliver transportation at materially lower cost per mile than a privately owned car. And that once that happens, people won’t want to own their own cars any more.

I see a collision between two narratives:

1: the most defective, dangerous, part of a vehicle is the one at the steering wheel. We are seeing flox of systems intended to mitigate that defective part: ā€œlane assistā€ that detects if the car is wandering off the marked lane, and takes control of the steering. ā€œbrake assistā€ that decides if the car is approaching the car ahead too quickly and jumps on the brakes. iirc there is a mandate to be implemented in a couple years requiring a system that decides whether the driver is ā€œunder the influenceā€, or ā€œdrowsyā€, before allowing the car to be started. A totally autonomous car would be the ultimate ā€œsafety featureā€ by taking the driver entirely out of the equation.

2: luminaries like Sean Hannity bellowing about ā€œbig gummit taking over your carā€.

I wonder how big a check the insurance industry would need to write to Hannity to get him on board?

Steve

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