We spent several weeks in China recently and became heavy users of WeChat which caused me to take a deeper look at this app and company. I would be very careful about dismissing its power and possibilities.
I’m not sure how my post became about me dismissing WeChat or any other social media platform. That was not my intent at all. WeChat sounds like a pretty amazing company. I was merely pointing out that Facebook has more users and more engagement. That’s all.
In fact, it’s worth noting that Facebook has more users on three of its four platforms (Facebook, Messenger and WhatsApp) with Instagram not too far behind WeChat’s numbers.
Also, Facebook has not yet begun monetizing WhatsApp, so that’s not much of a surprise that WeChat generates far more revenue per user than WhatsApp does.
It does sound like Facebook is planning to evolve Messenger and WhatsApp into something similar to what WeChat is already doing today, which I find fascinating. I have long been thinking these were more original plans by Zuck and the FB team, but it does appear they are simply heading where WeChat already is.
Very interesting stuff. Thanks for the articles and info on WeChat.
Matt
Long FB
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