Firms plan to cut advertising on X in large numbers

All important people post hourly on X including presidents and countries including Trump, Biden and Kamala.

Like I said, advertisers will go to where users are not the other way around. X is #1 new app on 100+ countries. They will have no choice.

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Not specified in that report is how the 1.3M accounts were selected. I can imagine the selection process could easily emphasize humans or bots … or humans who act like bots, of which I expect there are a great many.

Free speech is a dandy idea … at least it used to be. Prior to things like social media, one could put out an idea and the marketplace would either accept it or not and one could have some faith in the result. With social media, however, one has the potential for silos which will result in the rapid magnification of even the stupidest ideas and in which no refutation can survive.

Not only does this create a problematic political environment, but it creates the potential for widespread dissemination of things which can be actually dangerous to the user, like some of the COVID “information”, for example.

Seems to me that sticking to the founder’s idea of free speech may not be the best idea in the modern world, though I don’t know that anyone has defined a good replacement yet.

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One man‘s illegal collusion is another’s good cause:

GARM was set up in 2019 after the Christchurch New Zealand Mosque shootings, where the murderer livestreamed the shooting on Facebook. Following that, brands’ faced issues where their ads were placed next to illegal or harmful content, the group said in a statement. GARM said its group reduced such ads from 6.1% in 2020 to 1.7% in 2023. … However, the lawsuit could drive away even more advertisers from X

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Illegal is against the law.

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Can you document this claim? From what I can see, X almost makes the top 10 in terms of monthly active users, but there seems to be a lot of other choices for advertisers.

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You may not use X’s services for the purpose of manipulating or interfering in elections or other civic processes. This includes posting or sharing content that may suppress participation or mislead people about when, where, or how to participate in a civic process [ The X Rules]

Yeah, wake me when they enforce the rules

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X is nowhere close. It’s the #12 social media platform by user. Facebook has more users in an hour than than X gets in a day. Instagram is larger. TikTok is larger. Heck, most every one is.

Reports I have read say they’ve lost about 500,000 users in the past year, not counting Brazil, which was their 4th largest country.

Nearly every social media platform has found the necessity to “patrol” the pages, otherwise they sink into a miasma of hate, food fights, pornography, and worse. Maybe Musk will show otherwise, but so far the experiment isn’t going that well.

PS: There is no media outlet that can’t be bought around, not even the #1. Being the #12 it’s frightfully easy to simply ignore it completely. I hope that large advertisers - the ones who write the big checks - continue to do so. I’m sure X will survive on a steady diet of Survivalist Food and Gold guys and Crypto Kings. Might not make the mortgage payment, but Musk doesn’t care about that.

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Rec, my internet friend; rec.

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Watch as Elon drags the world to embrace free speech and reject censorship.

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He is lost doing anything beyond allocating money. That does not mean we are rationalizing things. We are criticizing things.

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Is your criticizing Elon “free speech” or “spreading hatred” ?
Should we now censor or prosecute you ?

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Editorializing is the law.

I doubt that all important people post hourly on X. Their PR people might do so I suppose. But that is missing the point.

It is well established that a significant fraction of X users are fraudulent accounts representing bots that together comprise most of X activity. This activity is not supportive of free speech. Rather it compromises free speech in multiple ways, such as by giving the false impression that large numbers of individuals support a particular position, spreading misinformation, and disseminating unsupported rumors and conspiracies. The intent is to manipulate speech to achieve a political or criminal end. X is less a platform for free speech and more a conduit for propaganda and misinformation.

This is in principle similar to the responsibility that e-tailers like Amazon and Ebay have to prevent false advertising and the sale of stolen items on their platforms. Like Amazon, X should have a responsibility to demonstrate that its users are legitimate (in X’s case, human beings) and that the information being disseminated is at very least not demonstrably false. Platforms like X should be held accountable for what is stated there OR provide enough information about its users so that they can be held accountable. That is what we expect from our traditional news outlets in print, radio, and TV and I don’t see why the same standards shouldn’t apply to the internet.

X is like an online dating service where many of the potential dates are computer-generated avatars designed to attract clients and advertisers. Fraud is a big part of its business and is why X needs to be regulated. Free speech has nothing to do with it.

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The fact is that X is dominating and will be much more important in coming years. There is nothing you can do about it as millions of us all over the world exercise our right to free speech.

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It is only a carcrash. And like all other carcrashes people across the world rubberneck. Don’t take X seriously.

Those “important” people you mentioned who you see as posting hourly? Do not believe it. That is some 20 year old who is given 140 characters written by a 45 year old staffer. Don’t make believe anyone would show up there as a grown adult and speak gibberish…only one putz would do that.

More importantly Musk is entering the heart attack age range. Something like 55 to 65 men pop off of heart attacks. Elon is blubber. He will be in trouble unless he gets some self control. Musk has huge dreams. He is distracted from common self care.

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Are you aware that X has been banned in China for over a decade? I wonder why Musk has been completely silent on the fact that X is banned in probably the largest market in the world.

Why isn’t he complaining about China in the same manner he is complaining about Brazil?

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There is nothing consistent about Musk’s behaviour outside of capital allocation. He is a one trick pony. Great trick. We should all be so luck.

He is a legal nitwit. None of his legal plans work.

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If Musk agrees with his claim advertisers are required to advertise with his companies, then all his companies are also required to advertise on all other means of reaching people-- based on the same (il)“logic” ??? he used.

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He is coming to government offices with the kitchen sink in January.
No where for corrupt and cowards to hide !

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