Ford: More hybrids and fewer money losing EVs

“Ford plans to quadruple sales of gas-electric hybrids in the next five years, as it struggles to reduce the cost of its money-losing first-generation battery electric vehicles”

"Ford lost more than $32,000 on average on EVs delivered by Model e during the second quarter.

Chief Financial Officer John Lawler said it was not fair to focus on the loss per vehicle, given the company’s upfront investment to launch the first-generation EVs."


Or maybe much more.

Ford reported a $1.08 billion operating loss on its EV business during the second quarter. During that span, Ford sold 14,843 EVs. That means Ford lost about $72,762 for each EV it sold…

In March, the company warned that it will lose some $3 billion on its EV business this year. But on Thursday, Ford upped the ante, saying its EV-related losses this year will be a whopping $4.5 billion…

In the second quarter of last year, the company sold 15,527 EVs. Ford sold just 14,843 EVs during the second quarter of this year.


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