Frozen food lineup for people taking weight-loss drugs such as Ozempic, etc

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Many other companies will likely follow suit. Figuring out which ones will (not) be successful is the investment risk.

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The thought occurs that the foods are not special at all, just promote an alleged connection to the drugs to leverage the drug’s popularity. I remember when “HQ” VCRs came out. “HQ” was a group of circuits in the VCR that slightly improved the picture. In no time, there were video accessories marketed as “HQ” even though the accessories had zero to do with the VCR circuits.

Steve

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The “special” part(s) will be what is ‘left out’–the parts that should not be there anyway. What is there is fairly ordinary because that is not something that needs to be changed. However, they will change something (i.e. grilled and not toasted, for example) in order to have it appear “special”–and thus (in theory) allow a higher (price/profit).

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The meals will probably be exactly the same as the Stouffer’s “Lean Cuisine” (already allegedly low cal, low fat, low sodium), because developing a unique recipe requires development, which costs money, which hurts profits. They will change the box, to differentiate the product, and increase the price, because it’s “special”.

Steve

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I used to buy Lean Cuisine, but I switched to Stouffers as the price between the two of them is minimal (maybe 10-cents) for the same item (i.e. Spaghetti and Meatballs, for example). Lean Cuisine is slightly lower price BUT it is also a lighter box–10-oz Lean Cuisine vs 12-oz Stouffers. Both are made by Nestle. So Stouffers is less expensive on a per-ounce basis. Just saw a notice at a local grocery store where the Boston Market prices for some frozen meals are essentially the same as Stouffers for the rest of 2024. So I am now buying Boston Market Chicken Parmesan and not Lean Cuisine (which I tried and did not like). Stouffers does not make a single-serve Chicken Parm but they do make a Family size (4 servings). I got one box to try it and it was pretty good (4 meals). But I want a 1-2 serving package, which Stouffers does not make.

Target periodically has Lean Cuisine and Stouffers on sale 3/$9 or maybe 4/$10. Both brands are usually the same deal. Target does not carry Boston Market.

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At the grocery store I shop at, Stouffer’s is $3.69, Lean Cuisine is $3.75. I stock up when they are on sale for $2-$2.50/ea.

The evening news reported the new product will feature smaller portions, and be priced at $5

Now, three different Stouffer’s products will create shelf space problems for grocery stores.

I’ll put on my MBA hat (scrunch). The obvious solution to the shelf space issue is to drop Lean Cuisine, replacing it with the new product that leverages the drug hype: less product, sold for more money. Isn’t the American way great?
/sarcasm

Steve

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This is a thing of beauty for Nestlé. The company will repackage crap in small amounts for people that feel full.

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This is a thing of beauty for Nestlé. The company will repackage crap in small amounts for people that feel full.

But most importantly, extract more money from Proles, while delivering less product. Maybe I should look into Nestle, in anticipation of their GP going up from leveraging the hype to make people pay more for less?

Steve