WARNING - LONG POST FOLLOWS - BUT THE NOTION OF ANALYSIS IS AT THE HEART OF INVESTING, I’VE GOT LOTS OF OBSERVATIONS AND QUESTIONS.
Denny,
Thanks - I’ve posted elsewhere that financial analysis is not one of my strengths. I’m pretty good at looking at a business operationally, but not financially.
It’s not the arithmetic, I can do that with my eyes closed, both hands tied behind my back and no calculator - it’s the damn financial statements. GAAP is intended to provide a consistent way of comparing apples to apples across all different businesses. This might be an inherently flawed concept to begin with. As Saul has pointed out more than once, GAAP reports frequently can and do lead to nonsensical financial performance indications for the reporting company. So then what? Industry specific GAAPs? What industry does Amazon belong to? Is it a retailer, a tech company, a media company or what?
So, we have non-GAAP. But there are no standards for non-GAAP. Every company more or less independently decides what comprises their non-GAAP reports. As Denny aptly pointed out, it’s easy to mislead via selective reporting. Stock buy-backs may hide compensation via stock awards. Ignored one-time events may have a way of occurring on a regular basis. Then you have a few companies like Solar City (I’m long) that invent their own metrics, what are we to make of them with no basis of comparison, benchmarks or whatever? There’s nothing that binds a company to even be consistent quarter to quarter with non-GAAP reporting. And, with both GAAP and non-GAAP reporting it’s easy for a company to hide very consequential financial information in the fine-print foot-notes.
And it shouldn’t surprise anyone to know that no company actually manages their business internally based on either GAAP or non-GAAP accounting statements. For sure, the suits (and occasional skirt) in the executive suite want these numbers to look good and be ever-improving, but internally the industrial engineers (or equivalent organizational body) operates to a whole different set of metrics that attempt to inform regarding the true state of business operations. Some of these numbers make it into financial reports, like sales/sq foot for a retailer, but most of them are well hidden from public view. For example, what’s the average turn around time (the time between a plane’s arrival at a gate until it departs from a gate on revenue flights) for a given aircraft type for a specific airline? You don’t know because it’s not reported, but every airline knows what it is for their operations. If this were reported, how would it influence your investment decision (or maybe you’re like Bob Crandall, former CEO of American Airlines who once said - I paraphrase - you have to be nuts to invest in an airline, I’m long VLRS).
I don’t have a solution for any of this. Like I said at the outset, financial analysis is not my strong suit. The math is simple. Spotting a developing trend can be a little tricky, but still not too difficult.My problem is knowing what to look for.
My financial analysis tends to be very simplistic. What’s the P/E? Has the company been growing earnings consistently? How much cash do they have? What does the free cash flow look like? How much L/T debt do they carry? Do they pay a dividend, for how long, does it go up regularly? I know, lot’s of debate about the merits of paying dividends, but it’s awfully hard to play games with this number. Sometimes I might look at growth in inventory as compared to sales, but that’s getting pretty sophisticated in my book. Generally, I view growing inventory as a bad thing irrespective of other factors.
How do I make investment decisions you might ask? Fair question. First, I don’t ignore financial analysis, I just recognize that I’m not very good at it so I read what I consider to be trusted sources have to say. If they seem to think things are peachy, I tend to just give a cursory review of the things I just set forth.
But mostly I try to look at what does the company do, how do they do it, what’s the perceived market and what sets them apart from the competition. I also try to be aware of my own biases and try not to let them play too much of a role in my decision process.
Last thing first - I’m kind of a techy by nature, so I I try to guard against getting too enthused about tech companies. Look at TMF, it’s an internet company, and these guys seem to love other internet companies, I think it’s a bias they have which sometimes overrides a thorough scrutiny of some of their recommendations. Linked In, Zillow, Twitter, Facebook, Trip Advisor, Pandora, Priceline, Amazon, Netflix, BofI among others - While I’m long on a few of these, TMF has a long list of internet based companies I’m not so sure about. I think Dave and Tom have a blind spot here.
I try to be aware of Glass Door employee ratings. Why is that important? In my opinion a company that holds their employees in low regard is likely to treat their customers in a similar manner. I would never invest in Walmart or MickyD. You might disagree with me, fine, I’m just telling you what I pay attention to.
Also, companies sometimes tell lies to investors when they squeeze their employees. I worked at Boeing under 5 different CEOs (6 if you include interim CEO, James Bell), in order, they were T. Wilson, Frank Schrontz, Phil Condit, Harry Stonecipher and Jim McNerney (as an aside, Jim and I went to the same high school, he was certainly not the brightest bulb at New Trier). The first three of these guys treated the employees pretty well (despite some pretty brutal union battles). In general, benefits were improved under each of them. Under the last two guys, benefits were taken away and more and more was demanded of fewer people (in simple terms, off the clock labor became the norm for salaried payroll). But, company reporting indicated that Boeing was improving productivity. That was a bald lie. Cutting costs by reducing benefits and demanding unremunerated labor does not reflect productivity improvement. No business operation has been improved, no efficiency improvement has been realized, no process has been made more effective. What has occurred is that a tangible cost (e.g. elimination of educational benefits, pay for hours worked) has been traded for the intangible cost of reduced employee morale. Lynch said it’s good to invest in a company even an idiot could run because sooner or later one will - I sold my Boeing stock. Two idiots in a row, especially when Mulally was such an obvious choice makes you stop and wonder if members of the board are all idiots. Sorry, I guess that was a bit of a rant . . .
How can I evaluate a business without making the financials my primary concern? Well first off, I think financials are inherently short term. They focus on the next quarter or the next year, but they don’t really tell you about the business. I got in a discussion on this board about TCS and how I just don’t see it as a viable investment. Maybe the management can open more stores and grow the company but IMHO the business has no way to sustain itself. How many special boxes can you sell? I can’t see the market going anywhere in the long run . . .
I’ll try and let Jack Ma tell the story. If you don’t know who he is, he’s the founder and CEO of Ali Baba. He’s 51 years old. A former English teacher and now the richest man in Mainland China, and probably vying with Gates, Buffet and a few others for richest guy in the world.
I read this years ago, so I may not have it exactly right, but Jack Ma was once asked about his business priorities. He did not have to ponder the question. First, operate within the law. Whether you like the law is irrelevant. If you operate outside the law, you will eventually be caught and then have no business (this imperative seems to have been lost on our too-big-to-fail banks). Second, always treat your customers with respect and strive to exceed their expectations. This should be obvious, if your customers leave you, you will soon be out of business. Next, choose your employees wisely and treat them fairly and respectfully. You can’t know everything you need to know and even if you did, you can’t do everything that needs to be done. Make sure your employees can. And, if your employees are unhappy, the unhappiness will be realized by the customers. Further, low morale is equivalent with low productivity. There is no substitute for enthusiastic employees. Here’s where I get a little fuzzy, but I think the next thing had to do with treating members of the supply chain with honesty and integrity. Then I think he addressed responsibility to the community and environment. And last came the investors. Jack asserted that the investors always had the most demands and were always the first to jump ship with the slightest sign of trouble.
As an investor, you may take offense to this, however, if you’re in it for the long haul then this set of priorities should make you happy. But, if you look over that list, there’s not a single thing in it that directly addresses growth or financial performance. It’s all about how to run a successful business in five +/- not-so-easy steps. Mr. Ma asserts that if you run your business by the right principles, the financial stuff takes care of itself. Of course, the luck of being in the right place at the right time with the right idea doesn’t hurt either.
BTW, I don’t hold BABA. I don’t have a good reason. They went public a few months ago at $68, they’re now at $89 (fell 8+% yesterday on an earnings miss. That sudden drop in the stock price is exactly the kind of short-term investor commitment Mr. Ma addressed in his business priorities). Jack has a goal for Ali Baba to be in business at least 102 years. Why 102 years? They were founded in 1999, 102 years will allow them to claim continuous business operations in three separate centuries. Name another company with that kind of long-term vision and commitment?