https://insideevs.com/news/748950/gm-super-cruise-earnings-2025/
A growing number of General Motors customers are subscribing to its hands-free automated driving assistance system. Now the automaker has big plans ahead.
After General Motors pulled the curtains on its Cruise robotaxi division last year, it’s hoping to keep at least one foot in the autonomy game with its Super Cruise advanced driver assistance system (ADAS). Now there are early signs that focusing on consumer applications for autonomy rather than a robotaxi service might be paying off.
About 20% of GM customers driving Super Cruise-enabled Chevy, Cadillac, GMC, or Buick models opt to pay for the system after its initial three-year trial period, the automaker said in Tuesday’s 2024 earnings report.
Suprt Cruise is a level 2 driver assistance system that uses cameras, radars, and sensors to create a 3D map of the environment.
GM owners can choose a monthly $25 option. On cars where the feature isn’t standard, buyers can add Super Cruise for a one-time $2,500-3,000 fee. That sum can change slightly depending on the make and model and how it is bundled with other active safety systems.