Health in Tech HIT, is an insurance technology platform streamlining self funded health plans for small employers. It offers an automated quoting and underwriting platform for brokers to refer clients. The list of brokers is growing fast as they are moving up-market. Brokers are incentivized to get clients for Health in Tech.
The company is a microcap company with a market cap of about 80M, founded in 2014 and IPO’d 8 months ago in December 2024. They are an 80 employee company based out of Florida. Cash on their balance sheet is 8.1M which grew 0.5M this quarter with 0.2M of debt.
Yesterday on July 21, they reported an impressive set of numbers. Revenue was 9.3M which was +86% yoy when analysts had expected revenue around 7M. This revenue number is growing sequentially from 8M in Q1, when Q1 is their seasonally strongest quarter, showing the accelerating adoption of their platform. Adj EBITDA was 1.6M, +134% yoy.
Looking at the chart on March 11 the stock price was around $7.5 and dropped to $1.3 on a single day. Normally an 80% drop like that would be on some crazy news or fraud, but in this case it seems like it was on general market healthcare fears. It looks like there were simply no traders to bid up the price and it just kept falling that day on heavy volume. Insider buys and sells since IPO, show only insider buying and no selling. Despite that trading, the company said on its latest earnings that the market uncertainty is actually a huge opportunity for them and it is great timing for their platform.
I have a small position in HIT that I started before their earnings after reviewing their Q1 report. I added to my position today after their Q2 report which I considered incredibly impressive.
First reviewing their financials over the last year,
Revenue and yoy growth rate,
5M → 4 → 4.9 → 8 → 9.3
10% → -15% → -6% → 56% → 86%
Net income
0.3M → 0.4 → -0.1 → 0.5 → 0.6
My data provider did not have EBITDA numbers listed, and gross margin came in at 68% in Q2.
Reviewing their Q2 report,
CEO
- Truly exceptional quarter, acceleration for monumental year, redefining trajectory
- Deep adoption across growing network
- Easy adoption and intuitive
- New high impact relationships
- Q2 & Q3 are typically slowest seasons
- Welcomed multiple large brokers in the quarter
- Verdegard partnership, owned by MedImpact, largest in US pharmacy benefit manager, lowers drug costs for plans
- Enhanced eDIP platform with automated large group underwriting on track to fully launch in Q3
- A “few” new products to be Beta tested in Q3
Chief Growth Officer
- Can create customized health care plans for employers, underwritten by the platform in 2 minutes was 12-14 days before
- Internal proprietary tech, lowers costs for businesses and payroll deduction
- Extensive network of partners
- Verdegard, deep integration with scale, unlocking value
- Partnered with Unified Health Plans, premier TPA (Third Party Administrator) recognized for provider network in Kansas, bringing on schools in this past month
- Alliance with HUB Group, top 25 ranked insurance broker, access to broader base of small and mid tier employers, national and amplifies reach
- Bailey insurance, another partner
- Aligning with market leaders
CFO
- Significant positive operating leverage
- More income in first half of 2025 than all of 2024
- S&M 13.2% of revenue, was 19.5% year ago
- G&A 40.5% of revenue, from 36.3% year ago, added cost for going public
- R&D 6.3% of revenue, 14% year ago
- 1.5M cash flow from operating activity
Q&A
- “Tremendous quarter”
- Companies moving off competitor policies on effective date and proactive
- January is high season but able to build more momentum now through year
- Going up-stream, working for with more national agencies
- “Uptick in 1000+ life cases”
- Past month request for 1,400 life case (already indicating strong Q3)
- Lots of requests for 100-300 employee companies, “I think we are going to see more of that going forward”
- Broker partners, TPAs, helping get exposed to more cases
- New process for underwriting is way more efficient, game changing for medium size businesses
- Brokers can bring on new employers, system shows how much more efficient they can be
- Bringing on largest brokers in the country, they have thousands of self funded employer groups, Health in Tech will really benefit
- “Unified, we have a really phenomenal month with them on the TPA side”, unique niche supporting schools, “this month alone in July writing lots of business with them”, will keep getting stronger results in that relationship (again hinting at strong Q3)
- Verdegard, first case with them signed on July 1 (more Q3 strength)
- Tapping into distribution channel we did not have before
- Last Q revenue was split with underwriting fees and program fees with larger employers willing to pay more for enhanced benefits
- Analyst, “You guys are the text book case for operating leverage”
- Very disciplined in expenses spending
- There is a cost to being public but revenue momentum makes this a “non-event”
- HiCard early 2026 launch, ahead of timeline and picked up pace, big part will be done in August, revenue in Q1 2026
- CFO was on podcast, new product talked about is “very big opportunity” and “that one will be put together very quickly”
- Other new products are very close to launch, do not want to jinx it
- Management recommends “Keep a close eye on our press releases”
- Analyst, “You significantly beat my estimates on revenue and bottom line, given the run rate, your numbers are pretty likely going to be way higher than where I was expecting”, “you did a great job”
- Going after business that may already be on Cigna, BCBS, and Aetna
- Getting better product, pivot as needed, listening to customers
- Customers can see data and react in real time where they could not see before
- Market uncertainty = huge opportunity
- Other competitor carriers want 30% price increases which management says is crazy, will create a big opportunity for HIT
- Help bringing answers to a complex market
Concerns
My biggest concern for the business is regarding the number of enrolled employees, in Q1 it was 24,307 versus 20,802 a year ago and in Q2 it was 24,839 not a huge increase.
Additionally the number of “business clients” in their slides presentation has gone from 890 → 936 → 942 the last couple quarters which doesn’t seem impressive.
However there are some other positive stats, “Brokers, TPAs, and Agencies” since public seems like a strong trend of, “600+” → “650+” → 778
Accounts receivables was 1.3M, down 0.2M yoy which shows efficient collections, keeping in mind revenue grew 86% versus this number.
Overall I am finding the risk/reward of this company attractive. The stock lost nearly 80% of its value from a heavy sell day which seems unrelated to any real news. Meanwhile the underlying business is showing incredible momentum and accelerations in a market ripe for disruption.
I am looking to review the S1 next, and the podcast that the CFO was on. I will likely make a video about this company on my Youtube channel at some point but was away this week from my setup for creating the video. Any feedback on the company is welcome.

