Liquified natural clay

Has anybody heard of this before?

Desert Control’s patented LNC process enriches the fertility capability in desert sand. A unique formulation of clay is processed into a liquid compound which will lower water usage and improve soil health in three steps.
~ Spray – Applied directly to sand or arid soil and forms a structure like a sponge.
~ Save – It’s a non-intrusive method which saves up to 50% water and fertilizer.
~ Grow – The enriched fertile soil will increase crop yields up to 62% and combat desertification.