Owners of Cyber Security firms should take note that Microsoft is out to get you.
A recent article:
https://www.investors.com/news/technology/how-cloud-computing-giant-microsoft-is-changing-the-cybersecurity-market/
Notes:
Microsoft poses the biggest threat to incumbents in the sector as it sells multiple products to companies in discounted deals. and is directly challenging CrowdStrike, Okta, Splunk and others. MSFT is also a rival of Palo Alto.
Its security business now brings in $15 billion in annual revenue. It’s growing 40% each year. Microsoft bundles products at its Azure cloud computing business and Office 365 platform. See that? Bundles, just like they put Teams into Office 365 and spent lots of money attaching Zoom. They have been slowly adding security products to their premium MS365 subscriptions.
While MSFT used to be somewhat of a security joke with quick and buggy software releases, it appears their reputation has changed according to analysts. It scores very well with Gartner and third-party evaluation platforms. And, the Microsoft product suite is very strong, enabling it to bundle products for customers."
They lured away Amazon cloud exec Charilie Bell from Amazon/AWS and Charile
plans to use AI tools to improve cybersecurity against ransomware attacks and other hacker tools. They have also been slowly acquiring private cybersecurity firms over the last 8 years.
MSFT will spend $20B over next 5 years to develop and end-to-end, integrated security platform.
Microsoft’s main challenge, analysts say, is developing security products that protect non-Microsoft data and other cloud computing platforms.
They compete with CRWD in end-point security and are also expanding their identity access management (IAM) offerings.
Analysts expect Microsoft and industry incumbents to duke it out in a threat detection technology called XDR. The acronym stands for extended detection and response.
Large XDR vendors such as CrowdStrike, Palo Alto Networks, SentinelOne and Microsoft are expanding their XDR products to cover more endpoints, better automate detection and remediation capabilities, integrate with more add-on modules and increase the size of their partner ecosystems," said William Blair’s Ho. “In addition, a portion of these large vendors’ partner ecosystems are increasingly including managed services because there has been a big uptick in their adoption.”
It might be worth reviewing quarterly MSFT Conf Call notes to see if they think they are starting to take market share from any cybersecurity firms we like. (the article said they would be the largest individual security company.)