NIO Starts Low Price EV Brand 4 Europe

Firefly is a new affordable boutique EV brand spun out by Chinese automaker NIO.

entry into European markets in 2025.

Even with tariffs being imposed on Chinese-built EVs entering the EU, NIO conveyed confidence in its new Firefly marque as the automaker’s co-founder and president Qin Lihong shared that the new models will be priced between RMB 100,000 ($13,800) and RMB 200,000 ($27,500).