OT Joy Baking Group

Interesting profile in NYT on the Joy Baking Group

Joy Baking Group has cornered much of the market with one guiding principle: When it comes to cones, people want what they know.

Joy now makes 41.3 percent of the cones sold in American stores, according to an April 2022 report from IRI, a data analytics company — and likely more, since it also manufactures private-label cones. Malcolm Stogo, a consultant for ice cream shops, estimated that 60 to 70 percent of the cones sold in food service are Joy’s.

“They have the capacity to control the business. They have the equipment to control the business,” Mr. Stogo said. “They aren’t depending on any one location, because they have factories all over the United States. So, frankly, I think they will be more dominant three to four years from now.”

Joy wasn’t always a juggernaut. Two Lebanese immigrants — Albert George, Mr. George’s grandfather, and a brother-in-law, Thomas J. Thomas — founded the company in 1918 in Brookfield, Ohio. It nearly went bankrupt in 1964 after a fire broke out in the factory. Mr. George’s father, Joe George, took over that year, and focused on building proprietary ovens and selling cones in stores. Within five years, the company was profitable.

Over time, smaller cone makers have struggled to keep up with the rising costs of operating. In the past few decades, many have closed or been acquired by Joy.


Joy is a private company, founded and still owned by the same family. Seems like an ideal company for Berkshire to own, if they ever want to sell out.


Wow, I had no idea that one company owned so much of the ice cream cone market.

The only thing that can go wrong would be people ditching junk food en masse in order to be healthier.

It’s been two years since I’ve eaten any junk food. As a Berkshire Hathaway shareholder, I suppose I should be thankful that I’m an outlier. If everyone had been avoiding junk food or even cutting back significantly, Dairy Queen, Coca Cola, Kraft Heinz, Mondelez International, and See’s Candies would all be losing buckets of cash.


Doppler, I just finished competing in the local mountain bike race (I’ll be doing the endurance nationals again this year) in the “grand masters” 60-and-over category. I was the oldest.

After the race I ate 4 pieces of cheesecake my wife had made me. The other pieces were quickly absorbed by others in the oldest age group. Then most of us drank two beers and socialized for a couple of hours.

Life is great…if you can stand it. Life perfect? Not for me.