https://news.artnet.com/market/did-melania-trump-buy-her-own…
As a digital creator when you mint an NFT you can set the royalty rate. The Bored Apes Yacht Club gets 2.5% on a card when it sells again in the secondary market. Magic for an artist.
Melania Trump put a 100% royalty rate on her NFT I read a few weeks ago. No collector or NFT flipper is going to touch that because there is nothing in it for them.
Turns out Mrs. Trump went in and bought her own NFT. The hat and all.
If you need more on this see the link.