With the talk of computer and phone OS comparisons, what is stopping someone like Microsoft from developing a smart TV OS and integrating with their ecosystem?
I think you they have been burned trying to do this enough at the consumer side. They are better staying on the enterprise side where they do well
I can see in the not so distant future TV’s having all the capabilities of a PC, it’s already easy to do. Imagine watching your favorite show and pausing to answer an important email right on the same screen from the comfort of your couch.
That sounds like hell, especially if you are with somebody while watching. I tried to have a no phone policy if wanting to tune out for a movie.