Can Stitch Fix increase revenue per customer? The linked article says that has been the trend since 2000
Globally, the number of garments purchased annually by the average consumer jumped 60% from 2000 to 2014, according to McKinsey & Co. The number of times an item is worn before it is discarded dropped 36% between 2002 and 2016, the Ellen MacArthur Foundation, a U.K.-based nonprofit organization focused on cutting waste says. In the U.S., clothes are worn for around a quarter of the global average.
https://www.wsj.com/articles/why-your-used-shirts-are-destin…
Denny Schlesinger